Dennis O'Brien
Initiator · DISC type DiDennis is the VP of Communications & Partnerships at JMIR Publications, a strategic leader specializing in marketing and sales for the scholarly publishing industry. An MBA graduate from Iona University, colleagues describe him as intelligent, driven, and results-oriented. He holds certifications in Google Analytics and SQL.
At a previous company, he drove audience growth of over 30% in his first year and increased web traffic by 15% year-over-year by leading SEO and technical improvements.
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They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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