Dennis Rodriguez

Examiner
DISC Type : cs

Vice President of California Growth Markets at Parsons Corporation

Pasadena, California, United States

Overview

Dennis Rodriguez is the Vice President of California Growth Markets at Parsons Corporation, where he is responsible for growing the companys market share in the states infrastructure sector. A public sector champion with a Juris Doctorate from Notre Dame Law School, his career is focused on innovation and problem-solving.

His professional life is dedicated to improving urban environments, with a history of working in economic development and public affairs for the City of Los Angeles. This long-standing focus on civic roles suggests a deep personal commitment to community development and applying new technologies to solve local challenges.

While at Siemens, he was instrumental in championing the electrification of buses and cargo trucks, pushing forward sustainable urban technology.

Personality Overview

Late Adopter

Unexpressive

Process Oriented

They do not like taking risks at all and go for proven options in the end.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. Being observant comes to them naturally.

Topics They Care About

California Infrastructure
His current role is dedicated to growing Parsons' market share in California's infrastructure space, focusing on transit, funding stability, and long-term modernization projects.
Public Sector Innovation
He considers himself a "public sector champion" and has built his career on applying innovative technology to solve challenges for state and local governments.
Sustainable Mobility
He has a strong record of supporting projects that redefine modern mobility, including light rail extensions and the electrification of public and commercial transport.

Media Appearances

Dennis has no verified media appearances

Work History

7-2024
Vice President of California Growth Markets at Parsons Corporation
9-2021 - 7-2024
Director Of Business Development - Western US - Design Build - Governments and Environment at Black & Veatch
10-2012 - 8-2021
Chief City Executive - Western U.S. at Siemens
8-2011 - 10-2012
Public Affairs at Kindel Gagan
8-2003 - 8-2011
Economic Development Deputy at Los Angeles City Councilmember Bernard C. Parks

Education

2000 - 2003
Juris Doctorate from Notre Dame Law School
1997 - 2000
Bachelor's Degree from California State University, Northridge

More Information

Social Presence :

Prographics :

Exp : 22 Location : Pasadena, California, United States Job Level : Senior Designation : Vice President of California Growth Markets at Parsons Corporation
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Insights For Selling To Dennis

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dennis is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Dennis

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Dennis move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Dennis take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Dennis

Personality Compatibility


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