Derek Binnicker

Observer
DISC Type : ic

Global Chief Revenue Officer & EVP at apexanalytix

United Kingdom

Overview

Derek has no verified overview

Personality Overview

Assertive

Example Seeker

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Derek has no verified topics they care about

Media Appearances

Derek has no verified media appearances

Work History

6-2025
Global Chief Revenue Officer & EVP at apexanalytix
6-2024 - 6-2025
COO & EVP, apex EMEA and Strategic Partnerships at apexanalytix
10-2023 - 6-2024
Executive Vice President at apexanalytix
10-2005 - 5-2006
Area Sales Manager at Applix, Inc.
1-2000 - 10-2005
Sr. Account Executive at CD Group, Inc.

Education

1994 - 1996
Finance from The University of Texas at San Antonio

More Information

Social Presence :

Prographics :

Exp : 16 Location : United Kingdom Job Level : Leadership Designation : Global Chief Revenue Officer & EVP at apexanalytix
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Insights For Selling To Derek

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Focus on immediate action-items rather than the larger goals
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Derek is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Derek

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Derek move?

  • They like to analyze well and then make their decisions.
  • Can Derek take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Derek

Personality Compatibility


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