Derek Cuckow

Questioner
DISC Type : c

Managing Director at SmithBrewer Ltd

Weare, England, United Kingdom

Overview

Derek has no verified overview

Personality Overview

Value Seeker

Systematic

Price-Sensitive

It is quite likely of them to ask for pricing or other concessions.  They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Derek has no verified topics they care about

Media Appearances

Derek has no verified media appearances

Work History

1-2025
Managing Director at SmithBrewer Ltd
4-2023
Managing Director at ISF
4-2021 - 4-2023
Executive Director (Client Services) at ARNO GB Ltd at ARNO GB Ltd
2-2013 - 4-2021
Global Head of Store Design and Development at Clarks
7-2005 - 2-2013
International Project Manager - Retail Construction at Clarks

Education

1994 - 1997
Bachelor of Arts (BA) from University of South Wales

More Information

Social Presence :

Prographics :

Exp : 28 Location : Weare, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at SmithBrewer Ltd
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Insights For Selling To Derek

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Derek is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Derek

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Derek move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Derek take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Derek

Personality Compatibility


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