Derek Cuculich

Evaluator
DISC Type : dcs

Director External Communications at Onity Group Inc.

Greater Chicago Area, United States

Overview

Derek has no verified overview

Personality Overview

Thorough Evaluator

Fast But Analytical

Quality Focused

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Derek has no verified topics they care about

Media Appearances

Derek has no verified media appearances

Work History

7-2025
Director External Communications at Onity Group Inc.
9-2024 - 7-2025
Vice President, Corporate & Financial PR at Fifth Third Bank
1-2018 - 9-2024
Senior Manager, Public Relations at Discover Financial Services
4-2015 - 9-2024
Public Relations Manager at Discover Financial Services
1-2015 - 4-2015
Public Relations Supervisor at gyro

Education

1998 - 2002
Bachelor of Arts from Eastern Illinois University
Education details unavailable from Marist High School

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Chicago Area, United States Job Level : Mid-senior Designation : Director External Communications at Onity Group Inc.
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Insights For Selling To Derek

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Derek is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Derek

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Derek move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Derek take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Derek

Personality Compatibility


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