Derek Glade

Critic
DISC Type : C

Vice President and Chief Marketing Officer at Taffy Town, Inc.

West Jordan, Utah, United States

Overview

Derek has no verified overview

Personality Overview

Precise

ROI Driven

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  They enjoy working alone and do not rely on others very often. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Derek has no verified topics they care about

Media Appearances

Derek has no verified media appearances

Work History

1-2014
Vice President and Chief Marketing Officer at Taffy Town, Inc.
6-2005 - 1-2014
Vice President of Manufacturing at Taffy Town, Inc.
4-2001 - 6-2005
Production Manager at Taffy Town, Inc.

Education

2004 - 2006
BA Economics from University of Utah
2003 - 2003
Resident Course in Confectionery Technology from University of Wisconsin-Madison

More Information

Social Presence :

Prographics :

Exp : 24 Location : West Jordan, Utah, United States Job Level : Leadership Designation : Vice President and Chief Marketing Officer at Taffy Town, Inc.
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Insights For Selling To Derek

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Derek is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Derek

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Derek move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Derek take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Derek

Personality Compatibility


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