Derek Whitworth

Enthusiast
DISC Type : i

Vice President, Customer Support & Care at Air Canada

Toronto, Ontario, Canada

Overview

Derek has no verified overview

Personality Overview

Non-Confrontational

Consensus Focused

Story Driven

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Derek has no verified topics they care about

Media Appearances

Derek has no verified media appearances

Work History

10-2025
Vice President, Customer Support & Care at Air Canada
9-2023 - 10-2025
Vice President, Customer Digital Technology at Air Canada
4-2022 - 9-2023
Managing Director, Digital Channels at Air Canada
2-2021 - 4-2022
Managing Director, Marketing & Loyalty Optimization at Air Canada
4-2019 - 2-2021
Senior Director, Loyalty Products at Air Canada

Education

AB from Princeton University
Master of Business Administration (M.B.A.) from Emory University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Toronto, Ontario, Canada Job Level : N/A Designation : Vice President, Customer Support & Care at Air Canada
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Insights For Selling To Derek

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Give them the opportunity to lead the conversation where possible
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Derek is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Derek

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Derek move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Derek take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Derek

Personality Compatibility


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