Devesh Melwani

Inquirer
DISC Type : cd

Finance and Accounting Manager at Cradle

Amsterdam, North Holland, Netherlands

Overview

As Finance and Accounting Manager at Cradle, Devesh is a results-oriented CPA, CA with a track record of driving financial strategy. His background includes managing audits at EY and leading teams at CarNext. com, focusing on process optimization and profitable growth across multinational organizations.

With a passion for data analytics and strategic decision-making, Devesh focuses on continuous learning to enhance his expertise. He actively builds on his skills, demonstrated by his completion of a comprehensive SQL bootcamp to better leverage data for financial insights.

He recently transitioned his finance career into the biotech space, motivated by Cradles mission to help design better proteins for a healthier and more sustainable future.

Personality Overview

Upfront

Hard To Convince

Judgemental

They care equally about the product and its potential impact.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Financial Leadership
Currently manages finance and accounting at Cradle and previously led a team at CarNext. com overseeing financial operations and reporting for entities across Europe.
Process Optimization
At EY, he contributed to 15-20% profitability improvements on audit projects by identifying inefficiencies and optimizing resource allocation.
Sustainable Biotech
Expressed excitement about joining Cradle to contribute to their mission of creating a "healthier and more sustainable future" through protein engineering.

Media Appearances

Devesh has no verified media appearances

Work History

5-2025
Finance and Accounting Manager at Cradle
5-2021 - 5-2025
Senior Group Controller at CarNext.com
10-2017 - 4-2021
Audit Manager at EY
10-2014 - 9-2017
Senior Staff Accountant at EY

Education

2010 - 2014
Bachelor of Commerce from Queen's University
2013 - 2013
Business/Commerce from City University of Hong Kong

More Information

Social Presence :

Prographics :

Exp : 10 Location : Amsterdam, North Holland, Netherlands Job Level : Middle Designation : Finance and Accounting Manager at Cradle
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Insights For Selling To Devesh

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Stress on the business value that your product offers
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Devesh is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Devesh

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Devesh move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Devesh take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Devesh

Personality Compatibility


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