Markus Holm

Critic
DISC Type : C

CFO and Board Member at Elcogen

Finland

Overview

Markus is a results-oriented CFO and Board Member at Elcogen with over 20 years of senior executive experience. His career spans renewable energy, media, and pharmaceuticals, focusing on strategy, business development, and leading major transformations. He holds an MSc from Hanken School of Economics.

He has a strong interest in developing high-performing teams and follows insights from leading business publications. Markus also shows an appreciation for discussions centered on life wisdom and personal insights, suggesting a focus on continuous growth both professionally and personally.

His company, Elcogen, was recently named one of TIME Magazine’s “World’s Top GreenTech Companies of 2025. ”

Personality Overview

Precise

Objective Thinker

Information Seeker

They like to do things independently and don’t look for support from others.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Green Technology
As CFO of Elcogen, he is driving a company recognized by TIME Magazine as a top global GreenTech innovator and recently celebrated opening a new factory.
Business Transformation
His career is defined by leading companies through major transformations and expansions, leveraging his extensive experience in strategy and business development.
Strategic Finance
He focuses on results-oriented financial leadership and recently highlighted welcoming the venture capital firm Smartcap as a new investor in Elcogen.

Media Appearances

Markus has no verified media appearances

Work History

12-2022
CFO and Board Member at Elcogen
3-2022
Board Member at VR Group
1-2017 - 6-2022
CFO & COO at Sanoma
1-2014 - 12-2016
CFO at Metsä Board
4-2008 - 12-2013
CFO at Metsa Tissue

Education

1988 - 1994
MSc from Hanken School of Economics

More Information

Social Presence :

Prographics :

Exp : 31 Location : Finland Job Level : Leadership Designation : CFO and Board Member at Elcogen
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Insights For Selling To Markus

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be formal and objective, they will appreciate it more

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Markus is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Markus

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Markus move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Markus take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Markus

Personality Compatibility


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