Dhruv Bansal

Judge
DISC Type : Dc

Business Head - SMB - Lenovo.com at Lenovo India

Bengaluru, Karnataka, India

Overview

Dhruv is the Business Head for Lenovo. coms SMB segment, responsible for the P&L of the ThinkPad and commercial business lines. A graduate of the FORE School of Management, he has deep expertise in D2C e-commerce and product management, notably growing a business from $8M to $50M in three years. Colleagues describe him as sharp, meticulous, and enthusiastic.

Outside of work, Dhruv is passionate about teaching and has mentored over 1, 000 students at prominent Indian business schools, including IMT-Ghaziabad and MICA. He enjoys creating content for his YouTube channel, which often features his travel experiences, including extensive road trips across India. He also has an interest in road infrastructure development.

During his tenure at ShopClues, he owned and launched the companys first exclusive private label brand, "Home Berry".

Personality Overview

Fast But Wary

Quality Focused

Objective Thinker

They are not focused on building rapport and relationships.  More than the product, they care about the effectiveness of the product. They are very proud of what they do.

Topics They Care About

D2C E-commerce
His career at both Lenovo and Lenskart. com has been centered on building and scaling direct-to-consumer online business and revenue streams.
P&L Management
He is directly responsible for the P&L of the SMB and ThinkPad business at Lenovo. com, a key theme mentioned throughout his professional experience.
SMB Growth
His current role is focused on India's small and medium business segment, and he has received multiple team awards for achieving significant year-over-year revenue growth.

Media Appearances

Dhruv has no verified media appearances

Work History

7-2025
Business Head - SMB - Lenovo.com at Lenovo India
7-2022 - 6-2025
Ecommerce Product Lead - Thinkpad & Tablets | Lenovo.com - D2C at Lenovo India
9-2020 - 6-2022
Ecommerce 4P Manager - Thinkpad & Tablets | Lenovo.com - D2C at Lenovo India
2018 - 2020
Senior Manager - Online Business & Strategy - D2C at Lenskart.com
2017 - 2018
Category Head- Home Furnishings, Furniture, Home Decor & Garden at ShopClues

Education

PGDM from FORE School of Management, New Delhi
Digital Marketing from Indian Institute of Management Bangalore (IIM Bangalore)

More Information

Social Presence :

Prographics :

Exp : 13 Location : Bengaluru, Karnataka, India Job Level : N/A Designation : Business Head - SMB - Lenovo.com at Lenovo India
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Insights For Selling To Dhruv

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Refer to testimonials from well-known industry leaders
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Avoid being too verbose
  • Avoid being a storyteller and don’t try to oversell
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dhruv is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Dhruv

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Dhruv move?

  • They can take decisions very fast if you manage to convince them.
  • Can Dhruv take some risk or not?

  • The risks don’t matter much to them.

You And Dhruv

Personality Compatibility


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