Di Murphy

Trailblazer
DISC Type : DI

NZ Fractional Sales Lead & Facilitator / Coach at Icehouse

Christchurch, Canterbury, New Zealand

Overview

Di Murphy is a growth and performance expert with over 35 years of experience in sales, media, and marketing. As the founder of Intentional Influencing and an Extended DISC Master Trainer, she specializes in leadership, sales strategy, and building high-performing teams. Colleagues and clients often describe her as insightful, empathetic, and transformational.

Outside of her professional roles, Di is passionate about mentoring women, volunteering her time with the Mentor Walks program. She enjoys reading books that offer different life perspectives, such as "Die with Zero, " and appreciates nature, as shown by her interest in walking and dahlias.

She is the author of "The Intentional Salesperson, " an interactive and practical guide for sales professionals.

Personality Overview

Informal

Charismatic

Values Relationships

They are charming and can persuade others to support their decisions.  They are more likely to accept new and exciting technologies. They prefer to ensure that they are in control of the situation.

Topics They Care About

Sales Leadership
With 35+ years of experience, she authored "The Intentional Salesperson" and is considered by peers to be a leading expert in developing high-performing sales leaders.
High-Performance Teams
Her work focuses on partnering with leaders to drive performance, lift team capability, and create workplaces where intentionally performing teams can thrive.
Behavioral Insights
As a Master Trainer for Extended DISC, she uses behavioral tools to improve hiring, sales conversations, team dynamics, and conflict resolution.

Media Appearances

Di Murphy – Business Coach Profile (Auckland) at Icehouse. Featured in Icehouse

See Now

Work History

3-2025
NZ Fractional Sales Lead & Facilitator / Coach at Icehouse
5-2022
Mentor at Mentor Walks
3-2019
Master Trainer at HR Profiling Solutions Ltd
3-2018
Managing Director; Growth & Performance expert: People and Revenue at Intentional Influencing
3-2018 - 4-2023
Strategic Advisor at Pivot & Pace

Education

2005 - 2017
Business Studies from Massey University - Te Kunenga ki Pūrehuroa
3-2020 - 2-2021
Bachelor of Applied Management from Otago Polytechnic

More Information

Social Presence :

Prographics :

Exp : 21 Location : Christchurch, Canterbury, New Zealand Job Level : Senior Designation : NZ Fractional Sales Lead & Facilitator / Coach at Icehouse
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Insights For Selling To Di

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Build a trustworthy relationship while keeping the product center-stage
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Di is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Di

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Di move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Di take some risk or not?

  • If necessary, they will be ready to take risks.

You And Di

Personality Compatibility


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