Di Murphy in

Di Murphy

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NZ Fractional Sales Lead & Facilitator / Coach at Icehouse
📍 Christchurch, Canterbury, New Zealand

Di Murphy is a growth and performance expert with over 35 years of experience in sales, media, and marketing. As the founder of Intentional Influencing and an Extended DISC Master Trainer, she specializes in leadership, sales strategy, and building high-performing teams. Colleagues and clients often describe her as insightful, empathetic, and transformational.

Outside of her professional roles, Di is passionate about mentoring women, volunteering her time with the Mentor Walks program. She enjoys reading books that offer different life perspectives, such as "Die with Zero, " and appreciates nature, as shown by her interest in walking and dahlias.

She is the author of "The Intentional Salesperson, " an interactive and practical guide for sales professionals.

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Experience
21 Years
Current Role
NZ Fractional Sales Lead & Facilitator / Coach
Job Level
Senior
Location
Christchurch, Canterbury, New Zealand
Personality Overview

How Di shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Di cares about

Sales Leadership
With 35+ years of experience, she authored "The Intentional Salesperson" and is considered by peers to be a leading expert in developing high-performing sales leaders.
High-Performance Teams
Her work focuses on partnering with leaders to drive performance, lift team capability, and create workplaces where intentionally performing teams can thrive.
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Career

Work history

3-2025
NZ Fractional Sales Lead & Facilitator / Coach
Icehouse
5-2022
Mentor
Mentor Walks
3-2019
Master Trainer
HR Profiling Solutions Ltd
3-2018
Managing Director; Growth & Performance expert: People and Revenue
Intentional Influencing
3-2018 - 4-2023
Strategic Advisor
Pivot & Pace
In the press

Media appearances

Di Murphy – Business Coach Profile (Auckland) at Icehouse. Featured in Icehouse
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Education
2005 - 2017
Business Studies
Massey University - Te Kunenga ki Pūrehuroa
3-2020 - 2-2021
Bachelor of Applied Management
Otago Polytechnic
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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