Diana Bruscianelli

Questioner
DISC Type : c

Research Director at Phoenix Marketing International

New York, New York, United States

Overview

Diana is a Research Director at Phoenix Marketing International with a strong background in media analytics and market research from her tenure at Nielsen. She holds an MBA from the University of Gloucestershire and a Bachelor of Science from Universidad Del Pacifico in Ecuador, underscoring her global business education.

Her international education suggests an appreciation for diverse cultures and global perspectives. She maintains an interest in current events and in-depth reporting, following publications like The New York Times.

Unique fact: Diana has demonstrated a clear and rapid career progression, advancing from analyst to director-level roles at major research firms.

Personality Overview

Price-Sensitive

Value Seeker

Systematic

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Topics They Care About

Media Analytics
Her specialization at Nielsen involved managing and analyzing media data, indicating deep expertise in this specific research area.
Market Research
Her entire career, from Kantar Worldpanel to Nielsen and Phoenix Marketing International, has been dedicated to market and consumer research.
Consumer Insights
[Predicted] As a Research Director, her primary focus is likely on uncovering and interpreting consumer behavior to drive business strategy for clients.

Media Appearances

Diana has no verified media appearances

Work History

1-2019
Research Director at Phoenix Marketing International
7-2018 - 12-2018
Research Director at Nielsen
7-2015 - 6-2018
Research Manager, Media Analytics at Nielsen
3-2013 - 6-2015
Senior Research Analyst, Media Analytics at Nielsen
3-2008 - 10-2010
Client Executive at Kantar Worldpanel

Education

2011 - 2012
Master of Business Administration (MBA) from University of Gloucestershire
2003 - 2007
Bachelor of Science (BS) from Universidad Del Pacifico - Ecuador

More Information

Social Presence :

Prographics :

Exp : 15 Location : New York, New York, United States Job Level : Mid-senior Designation : Research Director at Phoenix Marketing International
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Insights For Selling To Diana

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diana is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Diana

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Diana move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Diana take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Diana

Personality Compatibility


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