Diana Carolina Wiest Candamil

Judge
DISC Type : Dc

CMO Banco de Bogotá at Banco de Bogotá

Bogota, D.C., Capital District, Colombia

Overview

Diana Carolina Wiest Candamil is the Chief Marketing Officer at Banco de Bogotá, specializing in business transformation by merging creativity, technology, and data. Her career spans roles at Google, Scotiabank, and Anheuser-Busch InBev. Colleagues describe her as an innovative, creative, and committed leader.

Outside of her professional life, Diana is a mother who often reflects on the balance between her career and family. She is passionate about finding happiness and purpose in her work and life, and emphasizes the importance of leaving a positive legacy for her children.

She was named one of Colombias "Women to Watch" in 2020 and has served as a jury member for the prestigious Cannes Lions International Festival of Creativity.

Personality Overview

Demanding

Fast But Wary

Quality Focused

They respond well to strong and respectful communication.  They are not always relationship oriented. More than the product, they care about the impact of the product.

Topics They Care About

Marketing Transformation
Her experience is centered on solving consumer tensions and business problems through innovative, full-funnel marketing strategies.
Creative Leadership
As a Cannes Lions juror, she champions creativity and has led teams to win Effie awards for financial services campaigns.
Data & Tech
She combines her passion for technology and data to create meaningful connections with consumers, a skill highlighted by her previous leadership role at Google.

Media Appearances

With Diana Wiest, Chief Marketing Officer of Banco de Bogotá. Featured in YouTube Shorts

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Diana Wiest es la nueva CMO del Banco de Bogotá - Gente. Featured in Revista PYME

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Work History

8-2025
CMO Banco de Bogotá at Banco de Bogotá
10-2023 - 9-2025
CMO at Scotiabank Colpatria
5-2022 - 9-2023
Head of Agencies & Partners Colombia, Central America and the Caribbean at Google
2-2020 - 5-2022
Head of Media & Digital - Bavaria at Anheuser-Busch InBev
8-2018 - 2-2020
Marketing, Digital & media Director at Alpina

Education

Master's degree from Universitat de Barcelona
2018 - 2019
Maestría from OBS Business School

More Information

Social Presence :

Prographics :

Exp : 9 Location : Bogota, D.C., Capital District, Colombia Job Level : Leadership Designation : CMO Banco de Bogotá at Banco de Bogotá
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Insights For Selling To Diana Carolina

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Be respectful but crisp

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diana Carolina is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Diana Carolina

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Diana Carolina move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Diana Carolina take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Diana Carolina

Personality Compatibility


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