Diana Carolina Wiest Candamil in

Diana Carolina Wiest Candamil

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CMO Banco de Bogotá at Banco de Bogotá
📍 Bogota, D.C., Capital District, Colombia

Diana Carolina Wiest Candamil is the Chief Marketing Officer at Banco de Bogotá, specializing in business transformation by merging creativity, technology, and data. Her career spans roles at Google, Scotiabank, and Anheuser-Busch InBev. Colleagues describe her as an innovative, creative, and committed leader.

Outside of her professional life, Diana is a mother who often reflects on the balance between her career and family. She is passionate about finding happiness and purpose in her work and life, and emphasizes the importance of leaving a positive legacy for her children.

She was named one of Colombias "Women to Watch" in 2020 and has served as a jury member for the prestigious Cannes Lions International Festival of Creativity.

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Experience
9 Years
Current Role
CMO Banco de Bogotá
Job Level
Leadership
Location
Bogota, D.C., Capital District, Colombia
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Diana cares about

Marketing Transformation
Her experience is centered on solving consumer tensions and business problems through innovative, full-funnel marketing strategies.
Creative Leadership
As a Cannes Lions juror, she champions creativity and has led teams to win Effie awards for financial services campaigns.
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Career

Work history

8-2025
CMO Banco de Bogotá
Banco de Bogotá
10-2023 - 9-2025
CMO
Scotiabank Colpatria
5-2022 - 9-2023
Head of Agencies & Partners Colombia, Central America and the Caribbean
Google
2-2020 - 5-2022
Head of Media & Digital - Bavaria
Anheuser-Busch InBev
8-2018 - 2-2020
Marketing, Digital & media Director
Alpina
In the press

Media appearances

With Diana Wiest, Chief Marketing Officer of Banco de Bogotá. Featured in YouTube Shorts
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Diana Wiest es la nueva CMO del Banco de Bogotá - Gente. Featured in Revista PYME
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Education
Master's degree
Universitat de Barcelona
2018 - 2019
Maestría
OBS Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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