Xavier Cortina in

Xavier Cortina

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Sales Director at Global Payments Inc.
📍 Mexico City, Mexico

Xavier is a marketing and sales leader with over 20 years of experience driving growth in the financial and fintech sectors across LATAM. He specializes in brand strategy, digital transformation, and P&L management, currently leading growth for Global Payments Inc. in Mexico.

He has a keen interest in the principles of elite performance, highlighted by his certification in High-Performance Leadership inspired by Formula 1®. Xavier is also pursuing a Masters degree in AI, demonstrating a commitment to continuous learning and innovation in his field.

Unique fact: He leveraged a global partnership with FC Barcelona to strengthen brand credibility and drive growth among high-net-worth individuals in a previous role.

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Experience
8 Years
Current Role
Sales Director
Job Level
Mid-senior
Location
Mexico City, Mexico
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Xavier cares about

LATAM Growth Strategy
He has extensive experience leading marketing and sales to drive customer acquisition and ROI across Mexico, Chile, Peru, and Colombia for multiple financial firms.
Financial Services Marketing
His career has focused on brand and media strategy for financial products, including banking, remittances, and insurance at companies like BanCoppel and EBC Financial Group.
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Career

Work history

11-2025
Sales Director
Global Payments Inc.
6-2025 - 10-2025
Marketing Director LATAM
EBC Financial Group
1-2024 - 4-2025
Director de marketing
Gentera
7-2021 - 7-2023
Head of Marketing - Servicios Financieros
BanCoppel
2-2018 - 6-2021
Gerente de Mercadotecnia
BanCoppel
In the press

Media appearances

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Education
2-2025 - 2-2026
Master in IA
NEXT MBA
7-2023 - 7-2024
Marketing Director
NEXT MBA
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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