Diana F.

Enigma
DISC Type : CDi

Senior Product Owner - Digital Communications at WestJet

Mississauga, Ontario, Canada

Overview

Diana has no verified overview

Personality Overview

Persuasive & Assertive

Fast Follower

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Diana has no verified topics they care about

Media Appearances

Diana has no verified media appearances

Work History

4-2025
Senior Product Owner - Digital Communications at WestJet
11-2021 - 4-2025
Intermediate Product Owner, Digital Flight Notifications at WestJet
4-2018 - 10-2021
Senior Business Analyst at Sunwing
7-2014 - 4-2018
Business Analyst at Transat
5-2012 - 7-2014
Systems Analyst II at Transat

Education

2004 - 2009
BComm from Toronto Metropolitan University
2013 - 2014
Certificate in Business Analysis from University of Toronto

More Information

Social Presence :

Prographics :

Exp : 15 Location : Mississauga, Ontario, Canada Job Level : N/A Designation : Senior Product Owner - Digital Communications at WestJet
URL has been copied!

Insights For Selling To Diana

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diana is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Diana

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Diana move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Diana take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Diana

Personality Compatibility


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