Diana Fox-Hopkins

Observer
DISC Type : ci

Managing Director, Global Marketing at Deloitte

Los Angeles, California, United States

Overview

Diana Fox-Hopkins is a B2B marketing leader with over 25 years of experience at Deloitte, where she is the Managing Director of Global Marketing. She leads a team focused on building the brands reputation around key client issues. She holds a BS from James Madison University and an MA from The George Washington University.

Diana is a respected leader known for her ability to guide teams through challenging times. Her professional interests include fostering human-centric marketing initiatives and understanding the intersection of business and regulatory disruption to drive growth and enhance client relationships.

She co-created a client segmentation tool used to strategically deploy limited resources for maximum impact.

Personality Overview

Assertive

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Human-Centric Marketing
Her posts show she is focused on brands that prioritize human-centric initiatives over purely efficiency-driven goals to build customer loyalty.
Brand Reputation
As Global Marketing Leader, her primary role is to enhance Deloitte's reputation, build brand permission, and strengthen client relationships.
Media & Tech Trends
Previously served as the U. S. Industry Marketing Leader for Technology, Media & Telecommunications and has posted about topics like 'cord-cutting'.

Media Appearances

Diana has no verified media appearances

Work History

5-2016
Managing Director, Global Marketing at Deloitte
10-2011 - 3-2016
U.S. Industry Marketing Leader - Technology, Media & Telecommunications at Deloitte
1-2009 - 10-2011
Regional Marketing Co-Leader - Pacific Southwest at Deloitte
2004 - 2010
National Marketing Leader - Media & Entertainment Sector at Deloitte
2001 - 2004
Marketing Manager/Senior Manager - Pacific Southwest Consulting Practice at Deloitte

Education

BS from James Madison University
MA from The George Washington University

More Information

Social Presence :

Prographics :

Exp : 34 Location : Los Angeles, California, United States Job Level : Mid-senior Designation : Managing Director, Global Marketing at Deloitte
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Insights For Selling To Diana

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Help them understand the risk aspect fully while inspiring confidence
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diana is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Diana

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Diana move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Diana take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Diana

Personality Compatibility


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