Michael Winter

Go-getter
DISC Type : d

Owner at LiteBulb

Greater Swansea Area, United Kingdom

Overview

Michael Winter is a commercially-minded digital marketing leader and owner of LiteBulb with 10 years of agency experience specializing in growth marketing, paid media, and demand generation. A graduate of Liverpool John Moores University, he is described by others as highly talented and knowledgeable in his field.

Michael applies principles of good communication from his client work to his personal life, as seen in his philosophy on proactive compliments. His interests include technology, as indicated by following CNET, and he maintains a connection with his alma mater.

His marketing campaigns have generated approximately £4. 41 million in revenue from just £386, 000 in advertising spend for nearly 200 clients.

Personality Overview

Fast-Paced

Decisive

Vision Oriented

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Growth Marketing
He has a decade of experience running a growth-focused agency that has served nearly 200 clients across a wide range of commercial sectors.
Paid Acquisition
His expertise centers on Google Ads and Meta Ads, where he has generated over £4. 4 million in revenue from a fraction of that in ad spend.
Client Communication
He believes in proactive, positive communication strategies, a principle he applies to both his client relationships and his personal life.

Media Appearances

S2 EP18: Chatting to Michael Winter (Litebulb Media). Featured in Apple Podcasts

See Now

Work History

6-2016
Owner at LiteBulb
Head of Digital Media at Litebulb Media

Education

Bachelor’s Degree from Liverpool John Moores University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater Swansea Area, United Kingdom Job Level : Mid-senior Designation : Owner at LiteBulb
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Stress on the business value that your product offers
  • Refer to testimonials from others in similar positions

DONT's

  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Michael

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Michael take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Michael

Personality Compatibility


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