Diana La Point

Commander
DISC Type : D

SVP, Chief Growth Officer at First U.S. Community Credit Union

Greater Sacramento, United States

Overview

Diana has no verified overview

Personality Overview

Impact-Driven

Decisive

Risk-Taker

They are less concerned about the product and more about its potential impact.  They prefer to move quickly, and expect the same from others. They put a lot of effort into ensuring personal success.

Topics They Care About

Diana has no verified topics they care about

Media Appearances

Diana has no verified media appearances

Work History

12-2025
SVP, Chief Growth Officer at First U.S. Community Credit Union
2-2024 - 1-2026
Senior Vice President, Chief Marketing Officer at First U.S. Community Credit Union
2-2020 - 2-2024
Vice President, Marketing at Golden 1 Credit Union
7-2016 - 2-2020
VP/Marketing Manager at First Northern Bank
12-2004 - 7-2016
VP, Corporate Communications Director at American River Bank (acquired by Bank of Marin)

Education

1997 - 2001
BA from University of San Diego
2000 - 2000
International Business from Institute for American Universities (Aix-en-Provence, France)

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater Sacramento, United States Job Level : Leadership Designation : SVP, Chief Growth Officer at First U.S. Community Credit Union
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Insights For Selling To Diana

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Be respectful but crisp
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Avoid being too verbose
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diana is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Diana

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Diana move?

  • If convinced, they can reach decisions quite fast.
  • Can Diana take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Diana

Personality Compatibility


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