Diana Lebedeva

Observer
DISC Type : ci

Product Lead at Plata Card

Mexico City, Mexico

Overview

Diana Lebedeva is a Product Lead at Plata Card, where she heads initiatives for customer support and telesales. Her expertise includes developing go-to-market strategies and significantly growing sales through CRM marketing at Tinkoff Bank. She holds a Bachelors degree from Belarusian State University.

Diana is focused on making an impact in Mexicos financial sector and recently delivered her first professional presentation in Spanish at the Crevolution conference. Having taken an oratory course, she demonstrates a keen interest in developing strong communication skills to connect with diverse audiences.

Unique fact: She won first place in a business challenge for preparing a grocery delivery market strategy for Yandex.

Personality Overview

Example Seeker

Value Driven

Curious

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Customer Contact Strategy
Co-presented at the Crevolution conference on "ethical and technological strategies for customer contactability, " aligning with her customer support product lead role.
Fintech in Mexico
Actively working to improve the Mexican financial sector through her role at Plata Card, as mentioned in one of her recent posts.
Go-to-Market Strategy
Developed go-to-market strategies as an analyst at CIVITTA and won competitions for building market strategies for major brands like Yandex.

Media Appearances

Diana has no verified media appearances

Work History

7-2025
Product Lead at Plata Card
10-2024 - 7-2025
Product Lead at Plata Card
5-2023 - 9-2024
Senior Product Manager at Plata Card
5-2021 - 5-2023
Lead product marketing manager at Tinkoff Bank
1-2020 - 5-2021
Analyst at CIVITTA

Education

2015 - 2019
Bachelor's degree from Belarusian State University
2017 - 2018
Education details unavailable from University of Latvia Faculty of Economics and Social Sciences

More Information

Social Presence :

Prographics :

Exp : 7 Location : Mexico City, Mexico Job Level : Middle Designation : Product Lead at Plata Card
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Insights For Selling To Diana

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Be prepared for a lot of questions, answer them objectively
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diana is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Diana

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Diana move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Diana take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Diana

Personality Compatibility


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