Diana Lebedeva in

Diana Lebedeva

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Product Lead at Plata Card
📍 Mexico City, Mexico

Diana Lebedeva is a Product Lead at Plata Card, where she heads initiatives for customer support and telesales. Her expertise includes developing go-to-market strategies and significantly growing sales through CRM marketing at Tinkoff Bank. She holds a Bachelors degree from Belarusian State University.

Diana is focused on making an impact in Mexicos financial sector and recently delivered her first professional presentation in Spanish at the Crevolution conference. Having taken an oratory course, she demonstrates a keen interest in developing strong communication skills to connect with diverse audiences.

Unique fact: She won first place in a business challenge for preparing a grocery delivery market strategy for Yandex.

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Experience
7 Years
Current Role
Product Lead
Job Level
Middle
Location
Mexico City, Mexico
Personality Overview

How Diana shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Diana cares about

Customer Contact Strategy
Co-presented at the Crevolution conference on "ethical and technological strategies for customer contactability, " aligning with her customer support product lead role.
Fintech in Mexico
Actively working to improve the Mexican financial sector through her role at Plata Card, as mentioned in one of her recent posts.
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Career

Work history

7-2025
Product Lead
Plata Card
10-2024 - 7-2025
Product Lead
Plata Card
5-2023 - 9-2024
Senior Product Manager
Plata Card
5-2021 - 5-2023
Lead product marketing manager
Tinkoff Bank
1-2020 - 5-2021
Analyst
CIVITTA
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2015 - 2019
Bachelor's degree
Belarusian State University
2017 - 2018
Education details unavailable
University of Latvia Faculty of Economics and Social Sciences
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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