Diana Verde Nieto

Initiator
DISC Type : Di

Co-Founder at Edify Collective

London, England, United Kingdom

Overview

Diana Verde Nieto is the Co-Founder and CEO of Edify Collective, an AI-powered learning platform. An Argentine-British entrepreneur with a background from Harvard Kennedy School, she is a leading voice in ESG and sustainability, particularly within the luxury sector. Colleagues describe her as a "bright spark, " "generous, " and "creative. "

Originally from Argentina, Diana is passionate about mentoring emerging designers and contributes to global dialogue as a Young Global Leader at the World Economic Forum. Outside of work, she enjoys exercising, spending time with family, and taking her dog to the park. She has a surprising love for heavy metal music.

Interesting fact: Diana was trained by former US Vice President Al Gore at the Alliance of Climate Protection and is an award-winning author for her book, "Reimagining Luxury. "

Personality Overview

Impact-Oriented

Conviction Driven

Risk-Accepting

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Sustainable Luxury
Authored the award-winning book "Reimagining Luxury" and has built her career on integrating sustainability and ESG principles into the luxury goods and beauty sectors.
AI in Learning
As Co-Founder and CEO of Edify Collective, she leads an AI-powered knowledge and capability platform designed to improve organizational productivity and upskill teams.
Corporate Governance
Serves as a Non-Executive Director for multiple organizations, advising on governance, ESG integration, and long-term strategic growth to drive performance and resilience.

Media Appearances

Diana has no verified media appearances

Work History

1-2025
Co-Founder at Edify Collective
7-2024
Non-Executive Director at Watts 1874
1-2024
Non-Executive Director at British Beauty Council
Young Global Leader at World Economic Forum
5-2025
Former Advisor at United Nations Department of Economic and Social Affairs

Education

Leadership & Public Policiy from Harvard Kennedy School

More Information

Social Presence :

Prographics :

Exp : 1 Location : London, England, United Kingdom Job Level : Leadership Designation : Co-Founder at Edify Collective
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Insights For Selling To Diana

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Focus on the big picture and the strategic value of your product
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diana is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Diana

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Diana move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Diana take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Diana

Personality Compatibility


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