Diane Coaker

Examiner
DISC Type : cs

Marketing Communications Manager at HR Wallingford

Greater Oxford Area, United Kingdom

Overview

Diane Coaker is a results-driven communications strategist with over 15 years of experience shaping and elevating brand identities. Currently the Marketing Communications Manager at HR Wallingford, she has previously held senior roles at Taylor & Francis Group and Wiley. She holds a professional marketing diploma from the University of Gloucestershire.

Outside of her professional life, Diane is passionate about supporting charitable causes. She has actively participated in fundraising initiatives with colleagues to raise money for Asylum Welcome, a charity supporting asylum seekers, refugees, and vulnerable migrants.

She was a speaker at the EuroScience Open Forum on the role of open science in research culture.

Personality Overview

Process Oriented

Tough To Convince

Status Quo Seeker

Being observant comes to them naturally.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. They are thorough and always follow a systematic approach.

Topics They Care About

Brand Strategy
With over 15 years of experience, she specializes in shaping and elevating brand identities for organizations like Taylor & Francis Group and HR Wallingford.
Charity Fundraising
Actively participates in corporate fundraising initiatives, such as the 'Walking the World' event, to support charities like Asylum Welcome.
Open Science
Spoke at a EuroScience Open Forum about how open science can drive a more responsible and interdisciplinary research culture.

Media Appearances

Diane has no verified media appearances

Work History

9-2024
Marketing Communications Manager at HR Wallingford
10-2022 - 12-2023
Corporate Communications Manager, Brand at Taylor & Francis Group
2-2021 - 10-2022
Corporate Communications Manager at F1000
9-2019 - 2-2021
Communications Manager at Taylor & Francis Group
10-2012 - 9-2018
Senior Communications & Brand Manager at Wiley

Education

9-2009 - 7-2010
CIM Professional Diploma in Marketing from University of Gloucestershire
BA Hons from University of Gloucestershire

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Oxford Area, United Kingdom Job Level : Middle Designation : Marketing Communications Manager at HR Wallingford
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Insights For Selling To Diane

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diane is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Diane

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Diane move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Diane take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Diane

Personality Compatibility


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