Dianna Wright

Examiner
DISC Type : cs

VP, Business Development & Marketing at Rudolph and Sletten

San Francisco Bay Area, United States

Overview

Dianna Wright is the Vice President of Business Development and Marketing at Rudolph and Sletten, bringing nearly three decades of construction industry experience. She is responsible for securing new business and fostering key relationships throughout California. Dianna holds a B. S. in Business Administration and Marketing from San Francisco State University.

She is a passionate advocate for advancing women within the construction sector. Dianna actively champions organizations like WiOPS (Women in Construction Operations), which is committed to mentoring future leaders and supporting women in operational roles within the industry.

She is involved in landmark community projects like the City College of San Franciscos Performing Arts Center, the future home of the Diego Rivera mural.

Personality Overview

Tough To Convince

Overcautious

Late Adopter

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  The only way to convince them is by showing them examples and ample proof. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Women in Construction
Demonstrates strong support for organizations like WiOPS that are committed to advancing and mentoring women in the construction industry.
Business Development
As VP of Business Development, her primary focus is on securing new business and cultivating strategic relationships across California.
Community Arts Projects
Showcases excitement for culturally significant projects, such as the new Performing Arts Center at City College of San Francisco.

Media Appearances

Dianna has no verified media appearances

Work History

1-1994
VP, Business Development & Marketing at Rudolph and Sletten
1984 - 1991
Marketing Specialist at McCarthy Building Companies, Inc.

Education

Dianna has no verified education history

More Information

Social Presence :

Prographics :

Exp : 40 Location : San Francisco Bay Area, United States Job Level : Senior Designation : VP, Business Development & Marketing at Rudolph and Sletten
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Insights For Selling To Dianna

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dianna is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Dianna

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Dianna move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Dianna take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Dianna

Personality Compatibility


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