Diederik Pen in

Diederik Pen

Energizer · DISC type I
President of WestJet Airlines & Group COO at WestJet
📍 Calgary, Alberta, Canada

Diederik Pen is the President of WestJet Airlines and Group Chief Operating Officer, leveraging over 25 years of experience in the aviation industry. His career includes leadership roles at Wizz Air and Martinair, with a focus on operational excellence and strategic growth. He holds an MBA from Vrije Universiteit Amsterdam.

Beyond his professional life, Diederik is a committed family man who publicly shares pride in his children. He is passionate about humanitarian causes, having participated in a 10-day trip to the Dominican Republic with 55 colleagues to build homes for local families in partnership with LiveDifferent.

He was instrumental in navigating WestJet through major operational challenges, including severe weather events and labor negotiations.

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Experience
31 Years
Current Role
President of WestJet Airlines & Group COO
Job Level
Leadership
Location
Calgary, Alberta, Canada
Personality Overview

How Diederik shows up

Believer
Relationship Oriented
Imaginative

They are really good at seeing what the long-term impacts of their decisions could be. They are always positive and upbeat, so take their promises with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Priorities

Topics Diederik cares about

Airline Operations
As Group COO for WestJet and former COO for Wizz Air, he has extensive experience managing complex, daily airline operations and driving efficiency.
Aviation Safety
He publicly emphasizes the critical importance of safety training and expert emergency action, considering it a core tenet of airline reliability.
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Career

Work history

4-2024
President of WestJet Airlines & Group COO
WestJet
10-2021 - 4-2024
EVP/COO
WestJet
1-2013 - 6-2021
Chief Operations Officer
Wizz Air
7-2011 - 1-2013
MD/CEO
Martinair
2006 - 8-2011
Exec VP & COO
Martinair
In the press

Media appearances

The WestJet Group names Diederik Pen as airline President. Featured in WestJet
See now
A message from Diederik Pen, President of WestJet Airlines and .... Featured in YouTube
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Education
1987 - 1992
MBA
Vrije Universiteit Amsterdam (VU Amsterdam)
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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