Diego Almeida Cunha de Menezes

Critic
DISC Type : C

Senior Analyst Revenue Management at PepsiCo

São Paulo, São Paulo, Brazil

Overview

Diego is a Senior Revenue Management Analyst at PepsiCo with over three years of specialized experience. He has a decade of experience with SAP R/3 across Finance, Sales, and HR modules and is proficient in data tools like Power BI and Tableau. He holds a Bachelors degree from FATEC-SP.

Personality Overview

Information Seeker

Precise

Critic

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They like to do things independently and don’t look for support from others.

Topics They Care About

Revenue Management
His entire career progression at PepsiCo, from Junior to Senior Analyst, has been focused on revenue management and pricing architecture for major brands like Toddy and Toddynho.
Pricing Strategies
Designs detailed pricing architectures by channel, region, and SKU. He also holds a specific certification in "Pricing Methodologies" to support his work.
Data Analysis Tools
Leverages a wide range of market analysis and business intelligence tools, including Neogrid, Nielsen, Power BI, and Tableau, to inform strategic decisions.

Media Appearances

Diego has no verified media appearances

Work History

5-2025
Senior Analyst Revenue Management at PepsiCo
5-2023 - 5-2025
Pl Revenue Management Analyst at PepsiCo
1-2022 - 4-2023
Jr Revenue Management Analyst at PepsiCo
5-2012 - 4-2014
Assistente de Trade Marketing at Whirlpool Corporation
5-2010 - 5-2012
Menor Aprendiz at Whirlpool Corporation

Education

12-2024 - 12-2024
O poder da persuasão from RedBox Academy
2011 - 2013
Bacharel from Faculdade de Tecnologia de São Paulo - FATEC-SP

More Information

Social Presence :

Prographics :

Exp : 7 Location : São Paulo, São Paulo, Brazil Job Level : Middle Designation : Senior Analyst Revenue Management at PepsiCo
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Insights For Selling To Diego

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diego is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Diego

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Diego move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Diego take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Diego

Personality Compatibility


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