Fabio Henrique Da Silva

Critic
DISC Type : C

Senior Director, Revenue Growth Management Brazil at PepsiCo

Greater São Paulo Area, Brazil

Overview

Fabio is a Senior Director at PepsiCo with extensive experience in revenue growth management, strategy, and digital transformation. A former McKinsey Engagement Manager and University of Michigan MBA graduate, he has a strong track record of leading multi-functional teams and driving profitable growth in the consumer goods sector.

Outside of his corporate roles, Fabio shows a passion for Brazilian culture, highlighting his companys participation in unique events like the Festival de Parintins. He is also involved in community impact initiatives and enjoys traveling internationally with his top-performing teams.

He received The Marvin, the highest award for a non-partner at McKinsey, for a major knowledge contribution.

Personality Overview

Critic

Precise

Objective Thinker

They like to take decisions independently and do not seek others' support often.  They are quite likely to negotiate on pricing or other key terms. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Revenue Growth Management
As the current Senior Director of RGM, this is his core professional focus, centered on driving profitable growth for PepsiCo's Brazil foods business.
Digital Transformation
He previously shaped the end-to-end digital transformation agenda at PepsiCo, including Agile adoption and next-generation commercial capabilities.
Regional GTM Strategy
He has direct experience developing regional strategies and transforming go-to-market models, even launching region-exclusive products for PepsiCo.

Media Appearances

Fabio has no verified media appearances

Work History

7-2025
Senior Director, Revenue Growth Management Brazil at PepsiCo
9-2022 - 6-2025
Senior Director, Sales Brazil (CO-)NENO at PepsiCo
1-2020 - 8-2022
Senior Director, Strategy & Transformation at PepsiCo
6-2014 - 12-2016
Engagement Manager at McKinsey & Company
7-2012 - 6-2014
Associate at McKinsey & Company

Education

8-2010 - 4-2012
Master of Business Administration (MBA) from University of Michigan - Stephen M. Ross School of Business
3-2005 - 3-2008
Master of Science - MS from Universidade Estadual de Campinas

More Information

Social Presence :

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Exp : 11 Location : Greater São Paulo Area, Brazil Job Level : Senior Designation : Senior Director, Revenue Growth Management Brazil at PepsiCo
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Insights For Selling To Fabio Henrique

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fabio Henrique is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Fabio Henrique

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Fabio Henrique move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Fabio Henrique take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Fabio Henrique

Personality Compatibility


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