Diego Gonzalez

Questioner
DISC Type : c

Board Member at Jugos Del Valle-Santa Clara

Mexico

Overview

Diego has no verified overview

Personality Overview

Value Seeker

Not Easily Convinced

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Diego has no verified topics they care about

Media Appearances

Diego has no verified media appearances

Work History

1-2025
Board Member at Jugos Del Valle-Santa Clara
9-2024
Board Member at TONICORP
7-2024
SVP Still Beverages LATAM & International Development at The Coca-Cola Company
1-2021 - 10-2024
VP Franchise Operations & GM Japan at The Coca-Cola Company
8-2017 - 1-2021
President Director Coca-Cola Indonesia & PNG at The Coca-Cola Company

Education

1-2023 - 5-2023
Advanced Management Program from Harvard Business School
2004 - 2006
Global MBA from Thunderbird School of Global Management

More Information

Social Presence :

Prographics :

Exp : 16 Location : Mexico Job Level : Leadership Designation : Board Member at Jugos Del Valle-Santa Clara
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Insights For Selling To Diego

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diego is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Diego

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Diego move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Diego take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Diego

Personality Compatibility


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