Diego Laurent

Questioner
DISC Type : c

Chief Executive Officer at GKN Powder Metallurgy

Brazil

Overview

Diego Laurent is a C-level executive with global experience as the CEO of GKN Powder Metallurgy. His career in the industrial and automotive sectors is marked by a strong track record in general management, M&A, and large-scale operations. He completed a Finance Leadership Program at the UCLA Anderson School of Management.

He is a vocal advocate for corporate responsibility, proudly announcing GKN Powder Metallurgys achievement of an EcoVadis Platinum rating for sustainability.

Personality Overview

Systematic

Value Seeker

Cautious & Analytical

They prefer to analyze every situation thoroughly.
  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Sustainability & ESG
He frequently posts about his company's commitment to sustainability, social responsibility, and ethical business practices, including achieving an EcoVadis Platinum rating.
Strategic Leadership
He recently hosted a global leadership conference with the goal to "shape our future, " focusing on technology, sustainability, purpose, and values.
Corporate Culture
Celebrates company milestones and the contributions of past and present colleagues, emphasizing team engagement and history.

Media Appearances

GKN Powder Metallurgy announces Diego Laurent as new CEO. Featured in PIM International

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GKN Powder Metallurgy announces Diego Laurent as Chief Executive Officer. Featured in GKN Powder Metallurgy (official website)

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GKN Powder Metallurgy Gets New CEO & Builds Its Magnet Business, Signing Schaeffler as Key Customer in Automotive Electrification. Featured in Magnetics Magazine

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Work History

1-2022 - 4-2024
Chief Executive Officer at GKN Powder Metallurgy
7-2018 - 1-2022
Chief Financial Officer at GKN Powder Metallurgy
1-2018 - 6-2018
Chief Financial Officer at GKN Automotive
3-2013 - 12-2017
Global Finance Director at GKN Powder Metallurgy
10-2010 - 3-2013
V.P. of Finance - Americas Region at GKN Driveline

Education

2007 - 2007
Finance Leadership Program from UCLA Anderson School of Management
2003 - 2003
Leadership Programme from Hult Ashridge Executive Education

More Information

Social Presence :

Prographics :

Exp : 30 Location : Brazil Job Level : N/A Designation : Chief Executive Officer at GKN Powder Metallurgy
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Insights For Selling To Diego

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diego is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Diego

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Diego move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Diego take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Diego

Personality Compatibility


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