Warwick Brady

Pioneer
DISC Type : isd

Board Advisor at RDC Aviation

Opfikon, Zurich, Switzerland

Overview

Warwick Brady is the President & CEO of Swissport International, the global leader in aviation ground services. He directs a team of around 65, 000 professionals across 300 airports. His career includes leadership roles at easyJet, Ryanair, and Esken, and he holds an MBA from Henley Business School.

Originally from South Africa, Warwick is passionate about the African continents growth potential. He has a keen interest in technology and has acted as a strategic investor in tech companies, including one that resulted in a successful exit. He began his aviation career as a fascination with flying.

Beyond his extensive executive career in aviation, Warwick is also a qualified commercial pilot, giving him a unique, hands-on industry perspective.

Personality Overview

Decisive But Friendly

Driven But Considerate

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Aviation Innovation
He frequently speaks on embracing AI and autonomous technology to create the airport experience of the future and is leading Swissport's digital transformation.
Global Market Growth
He is focused on expanding Swissport's footprint in fast-growing markets, with recent emphasis on Africa, Saudi Arabia, and a new cargo terminal in Shanghai.
Workforce Empowerment
He often recognizes his 65, 000 employees as the core of Swissport's success and promotes a strong culture of safety, diversity, and equality.

Media Appearances

The Bet That Doubled Swissport's Growth! - Warwick Brady CEO .... Featured in Apple Podcasts

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Swissport's CEO, Warwick Brady, speaks to BBC. Featured in BBC

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Warwick Brady takes CEO role at handler Swissport. Featured in Air Cargo News

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Work History

11-2025
Board Advisor at RDC Aviation
5-2021
President & CEO at Swissport
6-2017 - 6-2021
Group CEO at Esken
1-2017 - 12-2023
Strategic Adviser and Investor at Vistair Systems dba Comply365
1-2017 - 5-2017
Group CEO Designate at Esken

Education

MBA from Henley Business School

More Information

Social Presence :

Prographics :

Exp : N/A Location : Opfikon, Zurich, Switzerland Job Level : N/A Designation : Board Advisor at RDC Aviation
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Insights For Selling To Warwick

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Warwick is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Warwick

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Warwick move?

  • They are generally fast movers and can take quick decisions
  • Can Warwick take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Warwick

Personality Compatibility


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