Diego Martínez Orrantia

Sharpshooter
DISC Type : CD

Managing Partner & Co-Founder at EAP Network

Colombia

Overview

Diego is a Go-to-Market expert and fractional leader specializing in scaling B2B SaaS companies across LATAM and EMEA. With a background at SAP and IBM, he transforms sales and marketing models to drive growth. His colleagues describe him as a highly collaborative, innovative, and meticulous team player.

Based between Madrid and Bogotá, Diego embraces a global perspective and multicultural leadership. He is an active entrepreneur, having co-founded three ventures, and shows a passion for community building through his involvement with organizations like Endeavor Colombia. He is a graduate of Universidad de Los Andes.

He believes Artificial Intelligence is not about doing more with less, but about empowering companies to do more with their current resources.

Personality Overview

Fast But Analytical

Thorough Evaluator

Precise But Practical

They respond well to strong and respectful communication.  They like to act fast and expect others to do the same. They are not focused on building rapport and relationships.

Topics They Care About

GTM Strategy
Helps CEOs and executive teams unlock scalable growth by transforming their sales and marketing models through proven go-to-market systems.
B2B SaaS Growth
Focuses on aligning strategy and execution to accelerate demand generation and portfolio expansion for high-growth B2B SaaS companies.
Partner Ecosystems
Has extensive experience from his time at SAP leading transformation initiatives and enabling partner ecosystems to drive indirect revenue.

Media Appearances

Diego has no verified media appearances

Work History

1-2020
Managing Partner & Co-Founder at EAP Network
1-2024 - 9-2024
PARTNER MARKETING HEAD - Partner Digital Acceleration Program at SAP
5-2016 - 1-2024
MARKETING HEAD - LATAM at SAP
6-2014 - 5-2016
INNOVATION & BUSINESS DEVELOPMENT MANAGER - GLOBAL PARTNER OPERATIONS at SAP
1-2003 - 4-2008
SALES & OPERATIONS MANAGER at IBM

Education

1-1999 - 5-2001
Master's degree from Universidad de Los Andes
Bachelor of Business Administration - BBA from Universidad de Los Andes

More Information

Social Presence :

Prographics :

Exp : 17 Location : Colombia Job Level : Leadership Designation : Managing Partner & Co-Founder at EAP Network
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Insights For Selling To Diego

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diego is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Diego

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Diego move?

  • They can take decisions very fast if you manage to convince them.
  • Can Diego take some risk or not?

  • The risks don’t matter much to them.

You And Diego

Personality Compatibility


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