Diego Martínez Orrantia in

Diego Martínez Orrantia

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Managing Partner & Co-Founder at EAP Network
📍 Colombia

Diego is a Go-to-Market expert and fractional leader specializing in scaling B2B SaaS companies across LATAM and EMEA. With a background at SAP and IBM, he transforms sales and marketing models to drive growth. His colleagues describe him as a highly collaborative, innovative, and meticulous team player.

Based between Madrid and Bogotá, Diego embraces a global perspective and multicultural leadership. He is an active entrepreneur, having co-founded three ventures, and shows a passion for community building through his involvement with organizations like Endeavor Colombia. He is a graduate of Universidad de Los Andes.

He believes Artificial Intelligence is not about doing more with less, but about empowering companies to do more with their current resources.

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Experience
17 Years
Current Role
Managing Partner & Co-Founder
Job Level
Leadership
Location
Colombia
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Diego cares about

GTM Strategy
Helps CEOs and executive teams unlock scalable growth by transforming their sales and marketing models through proven go-to-market systems.
B2B SaaS Growth
Focuses on aligning strategy and execution to accelerate demand generation and portfolio expansion for high-growth B2B SaaS companies.
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Career

Work history

1-2020
Managing Partner & Co-Founder
EAP Network
1-2024 - 9-2024
PARTNER MARKETING HEAD - Partner Digital Acceleration Program
SAP
5-2016 - 1-2024
MARKETING HEAD - LATAM
SAP
6-2014 - 5-2016
INNOVATION & BUSINESS DEVELOPMENT MANAGER - GLOBAL PARTNER OPERATIONS
SAP
1-2003 - 4-2008
SALES & OPERATIONS MANAGER
IBM
In the press

Media appearances

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Education
1-1999 - 5-2001
Master's degree
Universidad de Los Andes
Bachelor of Business Administration - BBA
Universidad de Los Andes
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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