Diego Robles

Critic
DISC Type : C

Director Comercial at ImpulSemillas

Bogota, D.C., Capital District, Colombia

Overview

Diego Robles is a Commercial Director with over 25 years of experience leading commercial strategy in Latin Americas agribusiness, animal health, and nutrition sectors. At ImpulSemillas, he directs a national team of over 50 people, focusing on market development and multi-portfolio management. He is a specialist from Universidad del Rosario.

He is passionate about supporting local farmers and dairy producers by introducing high-value, genetically advanced solutions to the market. His work involves close collaboration with agricultural communities to drive productivity and growth across Colombia.

He recently led the successful launch of the Madona F1 hybrid onion in Boyacá, bringing together more than 130 local farmers and technicians.

Personality Overview

Negotiator

Precise

ROI Driven

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Agribusiness Growth
Focuses on launching innovative products like the Roble F1 tomato and Madona F1 onion to boost productivity and support thousands of Colombian farmers.
Strategic Partnerships
Actively collaborates with global leaders like BASF-Nunhems, Joordens, and Starke Ayres to strengthen product offerings and deliver superior solutions to clients.
Animal Nutrition
Passionate about providing high-value solutions for livestock, such as developing specialized ryegrass with partners to support Colombia's dairy farmers.

Media Appearances

Diego has no verified media appearances

Work History

5-2025
Director Comercial at ImpulSemillas
9-2014 - 5-2025
Regional Manager LATAM at Norbrook Laboratories ltd
2-2006 - 9-2014
Gerente Comercial at Laboratorios Colvet S.A.
11-2003 - 2-2006
Gerente de Distribución y Distrito at Pfizer
6-2000 - 11-2003
Gerente de Mercadeo at Farmacoop

Education

2020 - 2020
Course from Penn State University
1999 - 2000
Especialista from Universidad del Rosario

More Information

Social Presence :

Prographics :

Exp : 25 Location : Bogota, D.C., Capital District, Colombia Job Level : Mid-senior Designation : Director Comercial at ImpulSemillas
URL has been copied!

Insights For Selling To Diego

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diego is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Diego

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Diego move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Diego take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Diego

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.