Dimitar Stoyanov

Commander
DISC Type : D

Founder & Principal Advisor at Sparkling Neuronics

Bulgaria

Overview

Dimitar Stoyanov is the Founder of Sparkling Neuronics, an AI architecture advisory firm. With 27 years in software, including as Global VP of AI at Endava, he specializes in transformation, AI strategy, and due diligence. Colleagues describe him as creative, pragmatic, and an exceptional communicator with deep technical insight. He holds a Bachelor of Science from Plovdiv University.

He pioneered Endava Compass, an AI agent platform for legacy code modernization, leading it from concept to a scalable client-facing platform in 2024.

Personality Overview

Impact-Driven

Candid & Clear

Strong-Willed

More than the product, they care about the impact of the product.  They respond better to strong and respectful interactions. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Agentic AI Platforms
He pioneered an AI agent platform at his previous role and gave a presentation in June 2024 on the evolution from machine learning to autonomous agents.
Legacy System Modernization
A core focus of his advisory practice and previous roles involves using AI agents and platforms to analyze and modernize complex legacy codebases for enterprise clients.
AI Development Tools
His posts show he is a hands-on practitioner, actively using and comparing tools like Claude Code and Codex, and building his own multi-agent AI development toolkit.

Media Appearances

Dimitar has no verified media appearances

Work History

3-2026
Founder & Principal Advisor at Sparkling Neuronics
10-2025
AI Engineering Tooling Architect at DeepCrew
1-2025 - 9-2025
Global VP of AI and Agentic Architecture at Endava
11-2023 - 1-2025
AI Architect at Endava
8-2022 - 1-2025
Senior Enterprise/Solutions Architect at Endava

Education

1999 - 2005
Bachelor of Science (BS) from Plovdiv University "Paisii Hilendarski"

More Information

Social Presence :

Prographics :

Exp : 26 Location : Bulgaria Job Level : Leadership Designation : Founder & Principal Advisor at Sparkling Neuronics
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Insights For Selling To Dimitar

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Make sure that you circle back fast on any action items, it wins their trust
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dimitar is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Dimitar

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Dimitar move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Dimitar take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Dimitar

Personality Compatibility


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