Dimitri Gärtner

Critic
DISC Type : C

Angel Investor at Glorai.ai

Berlin, Berlin, Germany

Overview

Dimitri Gärtner is the Founder and CEO of FRAMEN, a media-tech company he led through a successful pivot from a B2C to a B2B model before it was acquired by Axel Springer. With a background in Computer Science and experience in digital strategy at Deutsche Bank, he is focused on go-to-market strategy and innovation.

Described as a thought leader and visionary, Dimitri is a frequent speaker at industry events, covering topics in both English and German. He is passionate about entrepreneurship and shares his insights as a mentor for founders and through his own business podcast, "DAY ONE".

Unique fact: Dimitris vision is to create an "Internet of Screens, " aiming to turn his company into the "Netflix of the B2B tech industry. "

Personality Overview

Critic

Objective Thinker

ROI Driven

They are quite likely to negotiate on pricing or other key terms.  They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Digital Out-of-Home (DOOH)
He is revolutionizing the DOOH market by turning any screen into a programmatic advertising surface, building a global network in coworking spaces, hotels, and retail.
AI in Advertising
Actively implements AI for content creation and dynamic optimization, believing it's key to the future of media effectiveness and disrupting traditional search and advertising.
Startup Growth & Pivots
He successfully pivoted FRAMEN from a consumer hardware company to a B2B media platform, leading to a strategic acquisition by publishing giant Axel Springer.

Media Appearances

221: Only Brands Have Fans. Dimitri Gärtner, Framen. Featured in Spotify

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Framen: “We Believe in Partner Eco‑Systems”. Featured in Invidis.com

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Framen Acquired By Axel Springer Verlag. Featured in DailyDOOH

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Work History

9-2021
Angel Investor at Glorai.ai
12-2020
Part of Axel Springer at Axel Springer SE
4-2018
Founder & CEO at FRAMEN
8-2013 - 7-2018
VP Digital Innovation & Fintech at Deutsche Bank
9-2012 - 8-2013
M&A Corporate Strategy at BASF

Education

2016 - 2017
Computer Science SC50 from Harvard University
2009 - 2012
Bachelor of Arts (B.A.) from Justus Liebig University Giessen

More Information

Social Presence :

Prographics :

Exp : N/A Location : Berlin, Berlin, Germany Job Level : N/A Designation : Angel Investor at Glorai.ai
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Insights For Selling To Dimitri

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dimitri is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Dimitri

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Dimitri move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Dimitri take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Dimitri

Personality Compatibility


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