Dina Elhaddad in

Dina Elhaddad

Enthusiast · DISC type i
Co-founder & CPO at Efreshli
📍 San Francisco Bay Area, United States

Dina is the Co-founder and CPO of Efreshli, an AI-powered interior design platform. A Harvard MBA graduate with deep experience in consumer tech, she previously led product teams for Google Assistant and Google Shopping after starting her career at Amazon.

After over a decade in the US, Dina recently moved with her family back to her home country of Egypt to launch her startup. She has two young sons and is passionate about leveraging technology to solve real-world user problems and make design more accessible.

Unique fact: Dina left a senior product leadership role at Google in Silicon Valley to return to Egypt and co-found her own company.

Read the full overview →
Experience
13 Years
Current Role
Co-founder & CPO
Job Level
Leadership
Location
San Francisco Bay Area, United States
Personality Overview

How Dina shows up

Consensus Focused
Story Driven
Optimistic

Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Priorities

Topics Dina cares about

AI in Design
Her startup, Efreshli, uses AI to make interior design more personal and accessible. She is excited about using AI to enhance personalized design capabilities.
Startup Growth
Recently co-founded Efreshli and secured a seed funding round to accelerate tech-driven growth and expand across the MENA region.
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Career

Work history

9-2024
Co-founder & CPO
Efreshli
7-2016 - 8-2024
Head of Product, Google Assistant/Google Shopping
Google
8-2014 - 11-2015
Chief Strategy Officer
WUZZUF
8-2014 - 11-2015
Managing Director
Forasna
6-2013 - 8-2013
Senior Product Manager
Amazon
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2012 - 2014
Master of Business Administration (MBA)
Harvard Business School
2004 - 2009
BSc
The American University in Cairo
2007 - 2008
Exchange Program
UCLA
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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