Dina Handwerk

Observer
DISC Type : ic

Vice President - Direct Mail Acquisitions at Barclays

Hockessin, Delaware, United States

Overview

Dina Handwerk is an accomplished marketing executive with over two decades of experience at Barclays and Sallie Mae. She specializes in leading direct mail acquisition strategies for credit cards and loans, focusing on revenue growth and new product launches. She is a graduate of the University of Delaware.

Beyond her corporate role, Dina has a strong creative side, listing photography and graphic design among her professional skills. She also has experience in volunteer management, suggesting a passion for community involvement and organizing teams for a cause.

Unique fact: She combines her expertise in financial services marketing with hands-on creative talents like video production and graphic design.

Personality Overview

Curious

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Direct Mail Strategy
Her current role as VP of Direct Mail Acquisitions at Barclays is centered on leading and optimizing direct mail campaigns to acquire new customers.
New Product Launches
She previously served as VP of Launch Strategy and was part of the team that launched the Barclays partnership with Xbox.
Strategic Brand Partnerships
Her social media highlights recent large-scale partnerships with major brands like Gap Inc. , Old Navy, Athleta, and Xbox.

Media Appearances

Dina has no verified media appearances

Work History

10-2024
Vice President - Direct Mail Acquisitions at Barclays
1-2023 - 10-2024
Vice President- Launch & Direct Mail Strategy at Barclays
11-2021 - 1-2023
Vice President- Retail Marketing Strategy at Barclays
10-2019 - 10-2021
Director of Credit Card Marketing at Sallie Mae
5-2017 - 10-2019
Assistant Vice President- Marketing Planning Lead at Barclaycard

Education

BS from University of Delaware
Education details unavailable from Ursuline Academy

More Information

Social Presence :

Prographics :

Exp : 18 Location : Hockessin, Delaware, United States Job Level : Senior Designation : Vice President - Direct Mail Acquisitions at Barclays
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Insights For Selling To Dina

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Share testimonials from known people and give multiple examples of product value
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dina is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Dina

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Dina move?

  • They like to analyze well and then make their decisions.
  • Can Dina take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Dina

Personality Compatibility


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