Dinah Bornat

Wildcard
DISC Type : isc

Honorary Professor at Queen's University Belfast

London, England, United Kingdom

Overview

Dinah has no verified overview

Personality Overview

Curious But Skeptical

ROI Driven

Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Dinah has no verified topics they care about

Media Appearances

Dinah has no verified media appearances

Work History

11-2025
Honorary Professor at Queen's University Belfast
11-2025
Mayor's Design Advocate (2025-2028) at Greater London Authority
5-2013
Director at ZCD Architects Ltd
9-2008 - 9-2016
Senior Lecturer at University of East London
9-1997 - 9-2004
Architect at Edward Cullinan Architects

Education

2004 - 2007
MSc from UCL
1993 - 1995
Dip Arch from University of East London

More Information

Social Presence :

Prographics :

Exp : 24 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Honorary Professor at Queen's University Belfast
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Insights For Selling To Dinah

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Share testimonials from known people and give multiple examples of product value
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dinah is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Dinah

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Dinah move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Dinah take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Dinah

Personality Compatibility


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