Dionaldo Passos

Sharpshooter
DISC Type : DC

CEO at Cittati Tecnologia

São Paulo, São Paulo, Brazil

Overview

Dionaldo Passos is an experienced C-Level executive and the current CEO of Cittati Tecnologia, a leading fleet management software company. With a background that includes studies in innovation at Stanford University and directing the Supply Chain unit at Neogrid, he specializes in technological innovation, business restructuring, and turnarounds. Colleagues often describe him as strategic, focused, and inspirational.

Outside of his primary executive functions, Dionaldo is passionate about fostering new ventures, serving as a mentor for startups in the Santa Catarina region of Brazil. He frequently shares insights on leadership, technology, and the importance of transparency, believing that work becomes a true purpose when personal values align with a companys mission.

He once used the memorable phrase, "O calor da Kombi ensina! " ("The heat of the Kombi van teaches! "), during a podcast interview.

Personality Overview

Precise But Practical

Rigorous & Demanding

Thorough Evaluator

They take a lot of pride in personal achievements.  They are not always relationship oriented. They respond well to strong and respectful communication.

Topics They Care About

Future of Mobility
As CEO of a transport software company, he discusses how concepts like "Zero Fare" are less about free travel and more about transforming public transportation through data.
Startup Mentorship
Actively supports and mentors entrepreneurs in the Santa Catarina region, demonstrating a commitment to fostering the next generation of businesses.
Values-Driven Leadership
Emphasizes the alignment of personal values with a company's mission to create purpose-driven work, advocating for transparency and strong principles.

Media Appearances

Dionaldo has no verified media appearances

Work History

10-2025
CEO at Cittati Tecnologia
3-2025
Conselheiro at Guiando
11-2023 - 10-2025
Diretor da Unidade de Negócio de Supply Chain at Neogrid
3-2023 - 4-2024
Entrepreneur in Residence at Oria Capital
5-2023 - 10-2023
Membro do conselho consultivo at LogBank

Education

2-2024 - 5-2024
Leading Innovation from Stanford University
2016 - 2016
Effective Negotiating Skills from Erasmus University Rotterdam

More Information

Social Presence :

Prographics :

Exp : 2 Location : São Paulo, São Paulo, Brazil Job Level : Leadership Designation : CEO at Cittati Tecnologia
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Insights For Selling To Dionaldo

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Get to the point quickly instead of spending time doing small talk
  • Hold your ground without indulging in one-upmanship

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not spend too much time focusing on product tech or features
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dionaldo is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Dionaldo

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Dionaldo move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Dionaldo take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Dionaldo

Personality Compatibility


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