Dirceu F. Vieira

Sharpshooter
DISC Type : CD

Trade Marketing Manager at Seguros Unimed

São Paulo, São Paulo, Brazil

Overview

Dirceu is a Trade Marketing Manager at Seguros Unimed, specializing in B2B Marketing, Competitive Intelligence, Incentive Programs, and Events. He strategically aligns marketing efforts with commercial goals to drive business and revenue growth.

He is enthusiastic about his work at Seguros Unimed, frequently sharing posts about company events and achievements, like their notable participation in CONEC 2025 and CONARH. His posts often highlight the companys commitment to security and comprehensive solutions.

Dirceu was part of the team when Folha de S. Paulo won the prestigious Prêmio Caboré for "Best Vehicle of the Year. "

Personality Overview

ROI Driven

Precise But Practical

Thorough Evaluator

They respond better to strong and respectful interactions.  They are not focused on building rapport and relationships. They like to be in a position where they can control the conversation and terms.

Topics They Care About

B2B Marketing
Dirceu focuses on B2B Marketing, Competitive Intelligence, and Incentive Programs, working closely with commercial teams to boost revenue at Seguros Unimed.
Digital Transformation
He has led digital transformation processes through mindset change and the implementation of apps and technology tools, enhancing business operations.
Competitive Intelligence
As a member of the CNSeg Market Intelligence Committee, Dirceu demonstrates a strong interest in competitive analysis and trend tracking.

Media Appearances

Dirceu has no verified media appearances

Work History

9-2022
Trade Marketing Manager at Seguros Unimed
6-2024
Member of the CNSeg Market Intelligence Committee (by Seguros Unimed) at CNseg - Confederação Nacional das Seguradoras
4-2019 - 9-2022
Commercial And Marketing Director at MiksON AG
12-2018 - 5-2019
Go to Market and Operations Consultant at FIIS Brasil
6-2001 - 12-2018
General Manager of Marketing and Communication at Grupo Folha and its E-commerce at Folha de S.Paulo

Education

1999 - 2000
Pós Graduação from University of California, Berkeley
2006 - 2007
Master of Business Administration - MBA from Insper Instituto de Ensino e Pesquisa

More Information

Social Presence :

Prographics :

Exp : 24 Location : São Paulo, São Paulo, Brazil Job Level : Middle Designation : Trade Marketing Manager at Seguros Unimed
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Insights For Selling To Dirceu

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Objectively showcase the impact that your product creates
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don't try too hard to forge relationships with them
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dirceu is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Dirceu

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Dirceu move?

  • They can take decisions very fast if you manage to convince them.
  • Can Dirceu take some risk or not?

  • The risks don’t matter much to them.

You And Dirceu

Personality Compatibility


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