Dirk J.

Critic
DISC Type : C

President and CEO at Ultradent Products, Inc.

Draper, Utah, United States

Overview

Dirk J. is the President and CEO of Ultradent Products, Inc. , where he has built a career over 28 years. An alumnus of Brigham Young University with a BA and an MBA, he rose through the ranks from Director of International Sales, specializing in global marketing and strategic planning.

He is passionate about the companys mission to improve oral health on a global scale. Given his long tenure with the Utah-based company and university, he likely has strong ties to the local community and may follow BYU sports.

Unique fact: Dirk is fluent in four languages—English, Spanish, Portuguese, and German—reflecting his extensive international business background.

Personality Overview

Negotiator

Critic

Information Seeker

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They choose to analyze logically and value facts to emotions.

Topics They Care About

Global Sales Strategy
He began his career at Ultradent as Director of International Sales and has a long history of managing international distributor relationships and expanding the company's global footprint.
Organizational Culture
He has publicly spoken about the importance of company culture and uses social media to engage with topics like leadership and continuous improvement.
Global Oral Health
In a recent statement, he expressed his passion for Ultradent's mission to improve oral health globally, highlighting a mission-driven leadership style.

Media Appearances

Ultradent Products, Inc. | Our CEO Dirk Jeff's message reflects on the .... Featured in Instagram

See Now

Work History

5-2020
President and CEO at Ultradent Products, Inc.
5-2016 - 5-2020
President at Ultradent Products, Inc.
2003 - 5-2016
Sr. Vice President, Sales and Marketing at Ultradent Products, Inc.
1996 - 2003
Director, International Sales at Ultradent Products, Inc.
1995 - 1996
Latin America Account Executive at Masco Corporation

Education

1990 - 1992
MBA from Brigham Young University
1984 - 1990
BA from Brigham Young University

More Information

Social Presence :

Prographics :

Exp : 34 Location : Draper, Utah, United States Job Level : Leadership Designation : President and CEO at Ultradent Products, Inc.
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Insights For Selling To Dirk

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dirk is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Dirk

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Dirk move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Dirk take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Dirk

Personality Compatibility


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