Divya Durai 🚀

Trailblazer
DISC Type : ID

Senior Director of Marketing at ProShop ERP

Canada

Overview

Divya is a Senior Director of Marketing at ProShop ERP, specializing in building scalable B2B SaaS revenue engines. She focuses on unified GTM motions, demand generation, and ABM to accelerate pipeline and drive ARR impact. People who have worked with her describe her as passionate, creative, and a go-getter with deep knowledge of her field.

Divyas posts suggest she is a strategic thinker who contemplates the evolving nature of business and customer engagement. She reflects on concepts like the non-linear buyer journey, the importance of an entrepreneurial mindset, and the challenges of maintaining focus and efficiency in a fast-paced work environment, indicating a thoughtful approach to her professional life.

Unique fact: In her career, she has increased marketing-sourced ARR by 50% and generated over $6M in qualified pipeline per quarter.

Personality Overview

Assertive

Charismatic

Persuasive

They are not against taking risks and can make tough decisions when required.
  They are charming and can persuade others to support their decisions. They prefer to ensure that they are in control of the situation.

Topics They Care About

Revenue Marketing
Her entire professional summary centers on turning marketing strategy into measurable ARR impact, improving pipeline velocity, and achieving high ROI on marketing spend.
Go-to-Market Strategy
She specializes in turning fragmented GTM motions into unified, scalable systems and has built GTM plans for multiple SaaS startups.
Account-Based Marketing
She has a track record of building successful ABM programs from the ground up, generating millions in qualified pipeline through targeted campaigns.

Media Appearances

Divya has no verified media appearances

Work History

1-2025
Senior Director of Marketing at ProShop ERP
8-2024 - 12-2024
Director of Marketing at ProShop ERP
4-2023
Member at RevGenius
3-2023 - 7-2024
Director of Marketing at Bluant Digital
2-2022 - 3-2023
Senior Demand Generation Manager at Airmeet

Education

Marketing from University of East London
Masters from GRD SCHOOL OF COMMERCE AND INTERNATIONAL BUSINESS (GRDSCIB)

More Information

Social Presence :

Prographics :

Exp : 4 Location : Canada Job Level : Senior Designation : Senior Director of Marketing at ProShop ERP
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Insights For Selling To Divya

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Address your competition clearly and confidently
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Avoid unnecessary negativity or slowness
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Divya is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Divya

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Divya move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Divya take some risk or not?

  • If necessary, they will be ready to take risks.

You And Divya

Personality Compatibility


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