Diya Shah

Energizer
DISC Type : I

Founder at Henry Street Group

United States

Overview

Diya is a Fractional COO and GTM Leader with 13 years of experience scaling healthcare and health-tech companies. A graduate of the University of Michigans Ross School of Business, she specializes in building go-to-market strategies and leading operations from vision to repeatable growth, including a successful exit with Zipdrug.

Outside of her fractional leadership roles, Diya is passionate about building communities for fellow professionals. She recently founded "The Health Tech Bench, " a Slack community for people in fractional roles to share templates, swap proposals, and discuss challenges.

Her personal journey to becoming a mother has profoundly shaped her perspective.

Personality Overview

Imaginative

Enthusiastic

Believer

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are people oriented, friendly and like creating new connections. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Healthcare Go-to-Market
Her career is focused on building and executing GTM strategy for health-tech companies, particularly in the payer space.
Scaling Startups
As a Fractional COO, she partners with founders of early and growth-stage companies to build a strong foundation and drive traction.
Fractional Work Models
She actively discusses the challenges of fractional work and started a Slack community, "The Health Tech Bench, " for independent consultants.

Media Appearances

Diya has no verified media appearances

Work History

7-2025
Founder at Henry Street Group
9-2025
Fractional GTM Strategy & Business Operations at SuperDial
4-2025
Strategic Advisor at Hera Fertility
7-2024
Limited Partner at Scrub Capital
10-2024
Member at Chief of Staff Network

Education

2009 - 2012
Bachelor of Business Administration (BBA) from University of Michigan - Stephen M. Ross School of Business

More Information

Social Presence :

Prographics :

Exp : 1 Location : United States Job Level : Leadership Designation : Founder at Henry Street Group
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Insights For Selling To Diya

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid cutting into their flow
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diya is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Diya

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Diya move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Diya take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Diya

Personality Compatibility


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