Dominic Elms in

Dominic Elms

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Managing Director, JLR Classic & Specialist Sales at JLR
📍 United Kingdom

Dominic Elms is an experienced automotive executive, currently leading JLRs Classic division. His career includes senior global retail and operations roles at JLR and brand strategy at Volkswagen. He is a passionate enthusiast tasked with growing the business around JLRs most iconic heritage vehicles. He holds a BA from the University of Southampton.

Described as a passionate automotive enthusiast who has been around Jaguars and Land Rovers since childhood, Dominics interests extend beyond his professional life. He follows historic motorsport and has a keen interest in cricket, once noting that legendary player W. G. Grace played his last Test match at the age of 50.

On his 50th birthday, he quipped that W. G. Graces long cricket career means theres still hope for him yet.

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Experience
27 Years
Current Role
Managing Director, JLR Classic & Specialist Sales
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Dominic cares about

Automotive Heritage
As Managing Director of JLR Classic, he is focused on delivering experiences for clients to appreciate the history of the Jaguar and Land Rover brands.
Classic Defenders
He is actively involved in the launch and promotion of meticulously hand-built models like the Classic Defender V8 and the new Soft Top variant.
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Career

Work history

10-2024
Managing Director, JLR Classic & Specialist Sales
JLR
7-2018 - 9-2024
Global Retail Director
JLR
9-2014 - 6-2018
Global Operations Director, Customer Services
JLR
4-2013 - 8-2014
Brand Strategy Director
Volkswagen of America, Inc
12-2011 - 3-2013
Sales Operations Director
Volkswagen of America, Inc
In the press

Media appearances

New boss for JLR Classic. Featured in Classic & Sports Car Magazine (Pocketmags)
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Education
2007 - 2008
Volkswagen Group Global Executive Programme
Hult Ashridge Executive Education
1992 - 1996
BA Combined Honours
University of Southampton
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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