Dominic Elms

Observer
DISC Type : ci

Managing Director, JLR Classic & Specialist Sales at JLR

United Kingdom

Overview

Dominic Elms is an experienced automotive executive, currently leading JLRs Classic division. His career includes senior global retail and operations roles at JLR and brand strategy at Volkswagen. He is a passionate enthusiast tasked with growing the business around JLRs most iconic heritage vehicles. He holds a BA from the University of Southampton.

Described as a passionate automotive enthusiast who has been around Jaguars and Land Rovers since childhood, Dominics interests extend beyond his professional life. He follows historic motorsport and has a keen interest in cricket, once noting that legendary player W. G. Grace played his last Test match at the age of 50.

On his 50th birthday, he quipped that W. G. Graces long cricket career means theres still hope for him yet.

Personality Overview

Assertive

Curious

Example Seeker

They are likely to ask many questions and look heavily for supporting information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Automotive Heritage
As Managing Director of JLR Classic, he is focused on delivering experiences for clients to appreciate the history of the Jaguar and Land Rover brands.
Classic Defenders
He is actively involved in the launch and promotion of meticulously hand-built models like the Classic Defender V8 and the new Soft Top variant.
Bespoke Client Services
He emphasizes a one-to-one service for clients, helping them design and engineer their dream classic vehicle directly with the original manufacturer.

Media Appearances

New boss for JLR Classic. Featured in Classic & Sports Car Magazine (Pocketmags)

See Now

Work History

10-2024
Managing Director, JLR Classic & Specialist Sales at JLR
7-2018 - 9-2024
Global Retail Director at JLR
9-2014 - 6-2018
Global Operations Director, Customer Services at JLR
4-2013 - 8-2014
Brand Strategy Director at Volkswagen of America, Inc
12-2011 - 3-2013
Sales Operations Director at Volkswagen of America, Inc

Education

2007 - 2008
Volkswagen Group Global Executive Programme from Hult Ashridge Executive Education
1992 - 1996
BA Combined Honours from University of Southampton

More Information

Social Presence :

Prographics :

Exp : 27 Location : United Kingdom Job Level : Mid-senior Designation : Managing Director, JLR Classic & Specialist Sales at JLR
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Insights For Selling To Dominic

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Share testimonials from known people and give multiple examples of product value
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dominic is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Dominic

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Dominic move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Dominic take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Dominic

Personality Compatibility


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