Dominic Santini, PMP, SMP

Trailblazer
DISC Type : DI

Senior Practice Manager at Zenoti

Greater Sacramento, United States

Overview

Dominic is a Senior Practice Manager at Zenoti, leveraging his PMP and Scrum Master certifications to lead complex software implementation projects. His career highlights a successful track record in managing multiple priorities and delivering results in dynamic environments. He holds a Bachelor of Arts from Central Washington University.

His professional journey showcases a unique transition from managing a new fitness club opening for a major chain to acquiring and scaling e-commerce businesses, before moving into his current tech-focused project management role.

He has a keen focus on developing repeatable systems and building high-performing teams to drive operational efficiency.

Personality Overview

Charismatic

Friendly But Fast

Values Relationships

They are charming and have the ability to align others behind their decisions.  They respond better to a combination of speed and relationship. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

Agile Project Management
Holds both PMP and Scrum Master certifications and has extensive experience managing project information and scope using tools like Jira.
Client Implementation
Serves as the primary contact for high-value clients during implementation, developing strategic roadmaps and ensuring smooth transitions from other software systems.
Scaling Digital Businesses
Previously worked as a business acquirer and operator, focused on identifying and scaling e-commerce and digital-first businesses post-acquisition.

Media Appearances

Dominic has no verified media appearances

Work History

4-2025
Senior Practice Manager at Zenoti
4-2024 - 4-2025
Practice Manager at Zenoti
11-2020 - 4-2025
Senior Product Specialist - Lead | Project Manager | Solution Architect at Zenoti
1-2024
Senior Affiliate Partner at Security Equity Group
8-2019 - 11-2020
General Manager; New Club Opening, Puyallup, at 24 Hour Fitness

Education

2010 - 2014
Bachelor of Arts - BA from Central Washington University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Greater Sacramento, United States Job Level : Middle Designation : Senior Practice Manager at Zenoti
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Insights For Selling To Dominic

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Help them visualize the impact of their decision
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Avoid unnecessary negativity or slowness
  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dominic is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Dominic

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Dominic move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Dominic take some risk or not?

  • They can take risks if necessary.

You And Dominic

Personality Compatibility


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