Don Bray

Energizer
DISC Type : I

Director of Strategic Development at Silicon Valley Clean Energy

Los Altos, California, United States

Overview

Don Bray is a seasoned clean energy executive, currently the Director of Strategic Development at Silicon Valley Clean Energy (SVCE). With a background that includes a Masters from Stanford and co-founding AltaTerra Research, he focuses on electrification, decarbonization, and developing new energy services. He has been a pivotal member of SVCEs leadership team since its inception.

Residing in Los Altos, Don is deeply involved in his local community. He serves on the citys Environmental Commission, previously as Chair and Vice-Chair, demonstrating a personal commitment to sustainability and public service that extends beyond his professional roles.

Don was formally commended by SVCEs Board for his foundational role and dedicated service from the agencys start in 2016 through 2025.

Personality Overview

Believer

Imaginative

Relationship Oriented

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are people oriented, friendly and like creating new connections. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Clean Energy Transition
He has been instrumental in SVCE's mission to provide carbon-free electricity and has spoken at events on reducing greenhouse gas emissions through clean power.
Decarbonization Strategy
Leads long-range initiatives at SVCE focused on district-based electrification and developing programs to help the community switch from fossil fuels.
Corporate Sustainability
He has a history of engaging with major commercial and industrial accounts to develop innovative energy products, including a 24/7 carbon-free energy initiative with Google.

Media Appearances

Don has no verified media appearances

Work History

9-2022
Director of Strategic Development at Silicon Valley Clean Energy
4-2018 - 9-2022
Director of Energy Services and Community Relations at Silicon Valley Clean Energy
11-2016 - 4-2018
Manager of Account Services at Silicon Valley Clean Energy
11-2012 - 11-2016
Executive Director, Smart Energy Enterprise Development at Joint Venture Silicon Valley
11-2007 - 1-2014
President at AltaTerra Research

Education

M.S. from Stanford University
B.S. from University of California, Davis

More Information

Social Presence :

Prographics :

Exp : 18 Location : Los Altos, California, United States Job Level : Mid-senior Designation : Director of Strategic Development at Silicon Valley Clean Energy
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Insights For Selling To Don

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Don is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Don

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Don move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Don take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Don

Personality Compatibility


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