Don Traxler

Commander
DISC Type : D

CEO and Founder at RevSpark

Rochester, New York Metropolitan Area, United States

Overview

Don Traxler is the CEO and Founder of RevSpark, a growth partner specializing in proprietary data technology for the pharmacy and franchise industries. With 15 years of experience, he focuses on creating unfair advantages for his clients. He holds a B. S. from Alfred State College - SUNY College of Technology.

Outside of his primary CEO role, Don is a passionate advocate for entrepreneurs. He has operated as an entrepreneur and accountability coach, developing tools and strategies to help startup founders overcome obstacles and achieve their goals faster, demonstrating a commitment to mentoring others in the business community.

He has successfully grown a clients business from $3M to $45M in just 18 months.

Personality Overview

Risk-Taker

Strong-Willed

Candid & Clear

They take a lot of pride in personal achievements.  They prefer to be the ones controlling the conversation or defining the terms. They respond better to strong and respectful interactions.

Topics They Care About

Pharmacy Growth
As CEO of RevSpark, he has generated over $100M in collective growth for more than 50 pharmacies by identifying prescribers before competitors.
Franchise Development
His company provides complete franchise development and franchisee success systems, and he has been a featured guest on franchise-focused podcasts.
Proprietary AdTech
He heavily promotes RevSpark's proprietary data intelligence platform as a key differentiator, helping clients cut customer acquisition costs significantly.

Media Appearances

Don has no verified media appearances

Work History

12-2012
CEO and Founder at RevSpark
Managing Director at DentalSpark
5-2016 - 1-2018
Managing Partner at Roofing Rocket
12-2013 - 1-2015
Entrepreneur and Accountability Coach at DonTraxler.com
12-2012 - 1-2014
Accountability Coach at The Foundation

Education

2008 - 2011
B.S. from Alfred State College - SUNY College of Technology

More Information

Social Presence :

Prographics :

Exp : 3 Location : Rochester, New York Metropolitan Area, United States Job Level : Leadership Designation : CEO and Founder at RevSpark
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Insights For Selling To Don

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Speak about competitive differentiation that your product offers
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don't try too hard to forge relationships with them
  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Don is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Don

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Don move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Don take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Don

Personality Compatibility


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