Don Williams in

Don Williams

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Chief Sales Officer at Activated Insights
📍 Tampa, Florida, United States

Don Williams is the Chief Revenue Officer at WellnessLiving, bringing over 30 years of experience leading sales and marketing teams for high-growth technology companies. He specializes in developing go-to-market strategies that result in exponential year-over-year growth. Don holds a BS in Business Administration from the University of Alabama in Huntsville and a Six Sigma Green Belt certification.

Outside of his executive roles, Don was a member of the Pi Kappa Alpha fraternity during his time at university. Based on his education in Alabama, he likely follows collegiate sports and has an interest in enterprise technology, having previously worked in healthcare analytics and followed major tech firms like Oracle and IBM.

His former CEO praised his “exceptional leadership and his inclusive team building approach.”

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Experience
12 Years
Current Role
Chief Sales Officer
Job Level
Leadership
Location
Tampa, Florida, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Don cares about

Go-to-Market Strategy
As the new CRO of WellnessLiving, he is tasked with overseeing all aspects of the company's global go-to-market strategy to accelerate growth.
SaaS Growth
He is an experienced SaaS revenue leader with a 30-year track record of driving sales and developing successful revenue programs for high-growth tech companies.
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Career

Work history

5-2026
Chief Sales Officer
Activated Insights
10-2024 - 4-2026
Chief Revenue Officer
One Model
11-2022 - 5-2024
Chief Revenue Officer
WellnessLiving
3-2018 - 6-2022
Chief Revenue Officer
Validity Inc.
5-2013 - 2-2018
SVP Sales, Operations and Chief of Staff
MedeAnalytics Inc
In the press

Media appearances

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Education
1988 - 1991
BSBA
The University of Alabama in Huntsville
Certificate: Six Sigma Green Belt
Villanova University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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