Donald Sherratt

Enthusiast
DISC Type : i

Head of IT Applications at Wessex Water

Watchfield, England, United Kingdom

Overview

Donald is the Head of IT Applications at Wessex Water, a leader with over 18 years of experience driving business transformation through IT in the utilities, life sciences, and telecom sectors. He specializes in large-scale program management, focusing on CRM and customer service solutions.

Outside of his technology leadership roles, Donald appears to have a keen interest in British history and archaeology. He has been mentioned in reports for his involvement with the Portable Antiquities Scheme, which records archaeological objects found by the public.

He has provided expert written evidence in a High Court case, detailing the technical workings of Wessex Waters internal data systems.

Personality Overview

Story Driven

Amiable & Agreeable

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Customer Experience
He was instrumental in a major tech overhaul that successfully maintained Wessex Water's #1 ranking for customer service in the UK water industry.
Microsoft Dynamics 365
He leads the Dynamics Competency Centre and has managed the platform's implementation to unify customer data and improve operational efficiency.
IT-led Transformation
His career is defined by leading IT-enabled change, combining years of operational experience with expertise in deploying new business systems.

Media Appearances

Dynamics 365 delivers an intelligence‑led, predictive approach to ... (Wessex Water case study). Featured in Microsoft Customer Stories

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Work History

2-2022
Head of IT Applications at Wessex Water
6-2018 - 2-2022
CRM/Dynamics Competency Centre Manager at Wessex Water
1-2016 - 12-2017
Head of Global IT PMO at Bio-Rad Laboratories
8-2012 - 12-2015
CRM Deployment Manager at Bio-Rad Laboratories
1-2011 - 3-2012
Director, Service Strategy & Transformation at Motorola Mobility - Home

Education

1996 - 1999
BSc. Hons from University of Birmingham
1989 - 1996
A-Levels from Whitchurch High School

More Information

Social Presence :

Prographics :

Exp : 18 Location : Watchfield, England, United Kingdom Job Level : Mid-senior Designation : Head of IT Applications at Wessex Water
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Insights For Selling To Donald

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Maintain high, positive energy and convey confidence
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Donald is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Donald

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Donald move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Donald take some risk or not?

  • They can take some low-probability risks if needed.

You And Donald

Personality Compatibility


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