Donna Roberts

Questioner
DISC Type : c

SVP, Chief Human Resources Officer at Cracker Barrel

Nashville Metropolitan Area, United States

Overview

Donna has no verified overview

Personality Overview

Not Easily Convinced

Cautious & Analytical

Value Seeker

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Donna has no verified topics they care about

Media Appearances

Donna has no verified media appearances

Work History

5-2020
SVP, Chief Human Resources Officer at Cracker Barrel
5-2018 - 5-2020
Vice President Human Resources at Cracker Barrel
2-2018 - 6-2019
Vice President, Deputy General Counsel at Cracker Barrel
12-2005 - 4-2012
Partner 2011-2012, Associate 2005-2011 at Stites & Harbison, PLLC
8-2002 - 12-2005
Associate at Wyatt, Tarrant and Combs, LLP

Education

1999 - 2002
J.D. from Pepperdine Law
1993 - 1997
Bachelor of Arts - BA from Vanderbilt University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Nashville Metropolitan Area, United States Job Level : Leadership Designation : SVP, Chief Human Resources Officer at Cracker Barrel
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Insights For Selling To Donna

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Donna is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Donna

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Donna move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Donna take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Donna

Personality Compatibility


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