Doug Hetherington

Go-getter
DISC Type : d

CEO & Program Architect at HealtH2Business

Kimberly, Idaho, United States

Overview

Doug Hetherington is the CEO and Program Architect of HealtH2Business, a firm he founded to create direct healthcare partnerships between employers and providers. Described as a visionary and innovator, he leverages over two decades of experience in employee benefits to challenge traditional insurance models. People often call him visionary, progressive, and a maverick.

An optimist by nature, Doug is a native Idahoan who spends his free time in the states wilderness. He enjoys camping, motorcycling, and skiing with his family. He also values community and appreciates sharing stories with friends in the outdoors.

Unique fact: He is a second-generation benefits broker who became an entrepreneur to fix the industry problems he witnessed firsthand.

Personality Overview

Vision Oriented

Challenger

Fast-Paced

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Direct Healthcare Contracting
He is a subject matter expert and founded his company to build direct contract infrastructure between employers and local hospitals, bypassing traditional insurance.
Self-Funded Health Plans
His career has focused on innovating around self-funding, captives, and reference-based pricing to give employers more control over costs and plan design.
Healthcare Mavericks
He is described as a "maverick of health care" for creating a collaborative model that aligns the interests of employers, employees, and providers.

Media Appearances

The Self‑Insurance Directory 2023/24 – Listing for HealtH2Business (CEO & Program Architect Doug Hetherington). Featured in ISSUU (Self‑Insurer)

See Now

Work History

9-2018
CEO & Program Architect at HealtH2Business
7-2015 - 4-2019
Vice President Employee Benefits at Echelon Group Inc
4-2009 - 6-2015
Employee Benefits Consultant at Leavitt Group
10-2007
CEO & Founder, Employee Benefit Consultant at Elevation Benefits LLC
2005 - 2009
Board of Director at Family Advocates

Education

1996 - 1998
Bachelor of Arts from Southern Oregon University
1991 - 1994
Education details unavailable from Twin Falls Senior High School

More Information

Social Presence :

Prographics :

Exp : 26 Location : Kimberly, Idaho, United States Job Level : Leadership Designation : CEO & Program Architect at HealtH2Business
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Insights For Selling To Doug

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Refer to testimonials from others in similar positions
  • Be crisp while making the pitch

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Doug is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Doug

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Doug move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Doug take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Doug

Personality Compatibility


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