Doug Smith

Evaluator
DISC Type : Dsc

Sales Director at Ogury

San Francisco Bay Area, United States

Overview

Doug is an online advertising sales director with over a decade of experience, specializing in client-centric solutions for a post-cookie world. Colleagues and clients describe him as a diligent leader with deep functional mastery and a focus on service. He holds a B.S. from Saint Marys College of California.

Outside of his professional life in ad tech, Doug shows a clear passion for animal welfare. He actively uses his social platforms to encourage the adoption of animals, specifically mentioning cats and bunnies in need of a home.

He is keenly focused on the challenge of navigating and succeeding in a post third-party cookie advertising landscape.

Personality Overview

Quality Focused

Thorough Evaluator

Fast But Analytical

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Post-Cookie Solutions
His professional focus is on driving performance and incremental reach for clients as the industry moves away from third-party cookies.
Integrated Ad Tech
He champions Adform as a fully integrated, independent advertising platform, emphasizing the value of data ownership and transparency for marketers.
Sustainable Advertising
He has shared content about reducing carbon emissions from digital marketing, indicating an interest in environmentally conscious advertising practices.

Media Appearances

Doug has no verified media appearances

Work History

10-2024
Sales Director at Ogury
5-2022 - 10-2024
Sales Director at Adform
1-2021 - 5-2022
Partner Manager - Home at Walmart Connect
2-2016 - 4-2020
Senior Sales Director at Sojern
6-2015 - 1-2016
Northwest Regional Sales Manager at Digilant

Education

B.S from Saint Mary's College of California

More Information

Social Presence :

Prographics :

Exp : 22 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Sales Director at Ogury
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Insights For Selling To Doug

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Doug is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Doug

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Doug move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Doug take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Doug

Personality Compatibility


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