Dr. Amanda Gummer πŸ”œ Youth Sport Trust Conference in

Dr. Amanda Gummer πŸ”œ Youth Sport Trust Conference

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Independent Chair at Association of Play Industries (API)
📍 Hitchin, England, United Kingdom

Dr. Amanda Gummer is a research psychologist and an international authority on child development and play. With a PhD in Clinical Neuropsychology, she founded FUNdamentally Children and the Good Play Guide, advising global brands and governments. Colleagues and clients describe her as insightful, knowledgeable, and an exceptional professional who helps maximize ROI through research-led insights.

Driven by a mission to make the world more playful, Amandas passion extends beyond her professional work. She grew up in the toy industry and enjoys swimming, water sports, gardening, and spending time with her family. Her work is deeply influenced by her own experiences as a parent and a desire to promote positive parenting.

She has worked across five continents and has been quoted in the European Parliament, showcasing her global influence on play policy.

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Experience
23 Years
Current Role
Independent Chair
Job Level
Leadership
Location
Hitchin, England, United Kingdom
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Priorities

Topics Dr. cares about

The Power of Play
Her career is dedicated to promoting play's value in child development. She is the Independent Chair at the Association of Play Industries and founder of the Good Play Guide.
Child Development
As a research psychologist with a PhD in Neuropsychology, this is her core expertise, applying evidence-based models to advise brands, NGOs, and governments on children's well-being.
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Career

Work history

8-2023
Independent Chair
Association of Play Industries (API)
3-2012
Founder
Good Toy Guide Ltd.
3-2012
Founder
FUNdamentally Children - Home of Dr Gummer's Good Play Guide
6-2004 - 8-2014
Founder/Director
FUNdamentals
2003 - 2005
Associate Lecturer in child development
Open University
In the press

Media appearances

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Education
9-1996 - 6-2002
PhD Clinical Neuropsychology
The University of Sheffield
9-1997 - 6-2000
Post Graduate Certificate in Higher Education
The University of Sheffield
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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