Dr. Amanda Gummer 🔜 Youth Sport Trust Conference

Commander
DISC Type : D

Independent Chair at Association of Play Industries (API)

Hitchin, England, United Kingdom

Overview

Dr. Amanda Gummer is a research psychologist and an international authority on child development and play. With a PhD in Clinical Neuropsychology, she founded FUNdamentally Children and the Good Play Guide, advising global brands and governments. Colleagues and clients describe her as insightful, knowledgeable, and an exceptional professional who helps maximize ROI through research-led insights.

Driven by a mission to make the world more playful, Amandas passion extends beyond her professional work. She grew up in the toy industry and enjoys swimming, water sports, gardening, and spending time with her family. Her work is deeply influenced by her own experiences as a parent and a desire to promote positive parenting.

She has worked across five continents and has been quoted in the European Parliament, showcasing her global influence on play policy.

Personality Overview

Very Quick

Candid & Clear

Impact-Driven

They are not always relationship oriented.  They respond well to strong and respectful communication. More than the product, they care about the impact of the product.

Topics They Care About

The Power of Play
Her career is dedicated to promoting play's value in child development. She is the Independent Chair at the Association of Play Industries and founder of the Good Play Guide.
Child Development
As a research psychologist with a PhD in Neuropsychology, this is her core expertise, applying evidence-based models to advise brands, NGOs, and governments on children's well-being.
Children's Media
She actively discusses the need for quality in children's content, as shown in her summit participation. She is also interested in major media companies like WarnerMedia and Disney.

Media Appearances

Dr. has no verified media appearances

Work History

8-2023
Independent Chair at Association of Play Industries (API)
3-2012
Founder at Good Toy Guide Ltd.
3-2012
Founder at FUNdamentally Children - Home of Dr Gummer's Good Play Guide
6-2004 - 8-2014
Founder/Director at FUNdamentals
2003 - 2005
Associate Lecturer in child development at Open University

Education

9-1996 - 6-2002
PhD Clinical Neuropsychology from The University of Sheffield
9-1997 - 6-2000
Post Graduate Certificate in Higher Education from The University of Sheffield

More Information

Social Presence :

Prographics :

Exp : 23 Location : Hitchin, England, United Kingdom Job Level : Leadership Designation : Independent Chair at Association of Play Industries (API)
URL has been copied!

Insights For Selling To Dr. Amanda

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dr. Amanda is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Dr. Amanda

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Dr. Amanda move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Dr. Amanda take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Dr. Amanda

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.